International Growth Strategy for Paula’s Choice
International Growth Strategy for Paula’s Choice
What?
Paula's Choice sought a partner to accelerate their international growth through digital marketing. The challenge: optimizing their customer acquisition strategy and increasing repeat purchases in the Netherlands, UK, and Belgium.
How?
We developed a data-driven strategy for Paula’s Choice, focusing on customer acquisition and retention via Google Search, Shopping, and Facebook. By analyzing historical data, we identified the best product for acquisition and launched targeted campaigns. For Facebook, we implemented UTM tagging and tested different landing pages, while for Google Search, we used smart Ads scripts and split campaigns into branded and non-branded search terms. With SEO, we focused on improving well-performing pages and expanding questioning search terms for voice search. This approach resulted in higher conversions, lower cost per acquisition, and significant growth in orders and new customers.
Expansion
From Europe to America
The success of this strategy led to a unique collaboration: parts of our European approach are now also being applied in the United States. A great example of how data-driven innovation leads to international growth.
