Semrush: h3 tags boost organic traffic
Semrush: h3 tags boost organic traffic
B2B
Data & Intelligence
+4.3%
more organic clicks
600
tested pages
95%
significant improvement
What?
Optimization of heading structure for better search results
As an SEO specialist, you want to give search engines the right signals to optimally understand content. With strategic heading structures, you help Google identify the main topics of a page. We tested the impact of h3-tags on eCommerce category pages.
How?
Data-driven optimization of eCommerce pages
With SplitSignal, we conducted a targeted A/B test on 600 category pages. By adding h3-tags to product names, we enhanced relevance for search engines and users.
Tooling
Impact of heading optimization
This test confirms that small optimizations can have a big impact. With a 4.3% increase in organic clicks, we demonstrate that a well-thought-out heading structure directly contributes to better search results.
