No assumptions, but certainty. Discover what really works in your organic strategy
Unlock SEO growth with A/B testing
What is SEO A/B testing?
SEO A/B testing (also called SEO split testing) is a method where you split a group of similar pages in two: a test group (variant) and a control group. Only the variant receives an SEO adjustment. You then measure whether the change leads to a significant improvement in organic performance—like clicks, impressions, CTR, and rankings.
With SEO A/B testing, you test at page level, not user level. This keeps you fully within Google’s guidelines, avoids ranking conflicts, and provides reliable insights.
Content that speaks. And resonates.
Make SEO testing simple and reliable
Every SEO strategy starts with one question: What really works? In a world where Google constantly changes, algorithms are unclear and competition never stops, relying on gut feeling or best practices is no longer enough.
With Follo’s SEO A/B testing solution, you test at scale and with precision which adjustments lead to more visibility, traffic, and conversions. No assumptions, just evidence-based growth.
Wij werken voor
Fast, simple and scalable
Why SEO A/B testing?
Test without hassle
Start SEO tests in minutes, no page duplication or ranking conflicts.
Implement directly
Roll out winning changes instantly via EdgeSEO—no more dev backlog.
Page-level = accuracy
Each page gets one variant, keeping test data clear and reliable.
Built for scalability
Test easily across thousands of pages and discover what works structurally.
Works on any platform
Supports all systems: from Shopify, Magento to headless SPAs like React and Next.js.
Always strategically supported
Get guidance from experts who help with setup, analysis and optimization.
All about impact
Only implement what’s proven to perform better on clicks, visibility or conversions.
Focus on what matters
Instant insight into performance—no guessing or irrelevant metrics.
Award-winning agency
Our success is also evident from the recognition we receive. We recently won multiple Dutch Search Awards for Best SEO B2C, Best SEO B2B, and Best Search Strategy outside Google (such as TikTok). Our campaigns are also awarded internationally, including European and Global Search Awards. Our content is not only visible — but also impactful and leading in the market.
At Follo, you don't get content because 'it has to be done', but content that performs. Created with data, tailored to your audience, and executed with craftsmanship. Ready to structurally grow your brand.
