Simyo wanted to strengthen its market position by offering phones with subscriptions in addition to SIM-only. A strategic step that required a well-thought-out SEO approach to become visible in a competitive market.

We developed a targeted content strategy based on extensive keyword research. By focusing on specific device types and smart backlinking through existing content, we created a strong online position. This approach combined technical SEO optimization with strategic content to achieve maximum visibility.

"Each keyword, and thus each device, requires a different approach in terms of content, and that's why we keep a close eye on the competition. The more competition, the better and more comprehensive the content needs to be."

The close collaboration between Simyo and Follo resulted in a successful market introduction. Through continuous monitoring and optimization of the content strategy, we see growing traffic week by week. The combination with branding enhanced the effect of our SEO approach, leading to higher CTRs and better conversions.