Emerce presents the 19th edition of the Emerce100 today. The Emerce100 is the leading list of decision-makers in the Dutch online industry. A week ago, Follo, Follo, Follo and Follo announced a merger with investor NewPort Capital. As in previous years, all agencies achieve a top ranking in the Emerce100 with no less than 40 stars and mentions in the key categories Digital Agency Large, Full Service, Analytics, Optimization and Agency groups.
Top positions in the Emerce100 for years
All agencies have had a strong reputation and proven track record with challenging (inter)national clients for years. We stand for quality and have been consistently at the top of the most important lists for years. The Emerce100 confirms the shared ambition and vision to become the best digital performance agency in Europe. Together, we achieve nearly 40 stars this year in no less than 9 categories, including Digital Marketing Agency, Large, Full Service, and Agency Groups, but also score high in Analytics and Optimization.
Data-Driven Performance Marketing: Ambition for European Growth
The merger aims to strengthen their position in data and performance marketing in the European market, supported by NewPort Capital to combine innovative techniques and deep expertise. Mark van Hattum, founder of Follo, has been appointed CEO of the new group, emphasizing that scale is essential in the dynamic digital marketing industry. This merger brings together talented teams, driven by the ambition to become the authority in Western Europe in performance marketing, supported by NewPort Capital's strategic vision on autonomous and acquisitive growth.
“I am incredibly proud of the leading positions of all our brands within the group in the Emerce100. This is a wonderful recognition by the target audience itself. The responses we received last week to the press release have been extremely positive. Our colleagues are proud to be part of this ambition and to work with other experts who also want to be among the best in the field. Clients are also very enthusiastic about the additional services we can now offer them from the Group. I find it incredibly positive to see that we can apply this advantage directly for our clients."
Mark van Hattum, Managing Director, Follo
Creating a Culture for Innovation
Together, we strive to be the most innovative data-driven performance agency in Europe. This requires a culture where there is room for ideas, mistakes, and experimentation. We encourage our teams to apply new methods and develop projects, with successful initiatives being rolled out more broadly. The new group focuses on performance marketing and international growth. It aims, through deep expertise and innovation, to maximize measurable results for clients. As a leading performance marketing agency in the Netherlands, it combines data, tech, and customer-oriented strategies with a passion to excel.
Emerce ranking: more than prestige
The Emerce100, an annual publication by Emerce, focuses on the results of an independent image survey, led by Motivaction and reinforced with additional market data. These evaluations, from leading figures in online marketing, ICT, and e-business, are expressed on a 7-point scale, clarifying the image of the assessed companies. Achieving a high ranking in the Emerce100 is more than just prestige; it represents the recognition of the ongoing commitment to excellence in the industry.
