At the European Search Awards 2025 in Krakow, Follo (formerly OrangeValley) impressed with a series of innovative, data-driven cases. The agency won no fewer than nine awards, six of which were gold and three silver. This makes Follo one of the most awarded agencies of the evening and confirms its position as a leading strategic performance marketing partner in Europe.
Impact in various sectors
From e-commerce to automotive, from FMCG to social – Follo showed how data-driven strategies, AI and smart content ensure measurable success. Among others, Decathlon, Collistar, Dutch Vans, HG and Lucardi are clients with whom Follo makes the difference internationally.
Winners (gold):
- Best Use of Search – Retail / Ecommerce (SEO) (Large)
Follo & Decathlon – Scaling Filtered Listing Pages Across Europe
- Best Use of Search – B2B (SEO) (Large)
Follo & Dutch Vans – How Dutch Vans Used AI & Data to Outperform the Competition
- Best Use of Search – FMCG (Large)
Follo & HG – Sweeping the SERPs
- Best Local Campaign (SEO) (Large)
Follo & Lucardi – How a Single CASE SQL Code Can Make Your Local Traffic Excel
- Most Innovative Campaign (SEO) (Large)
Follo & Decathlon – Scaling Filtered Listing Pages Across Europe
- Best Use of Social Media in a Search Campaign (Large)
Follo & Collistar – UGC-Driven Success: How magic drops took over social media
Winners (silver):
- Best Use of Search – B2C (SEO) (Large)
Follo & CROP – Detailing Every Query for a Flawless Organic Finish
- Best Use of Search – Automotive (Large)
Follo & CROP – From Local Garage to European Powerhouse
- Best Use of AI in Content
Follo & HG – Sweeping the SERPs
Innovation, data and AI as drivers of performance marketing
The winning campaigns show how Follo pushes boundaries in performance marketing. By intelligently translating data into action, using AI for scalable content creation and strategically integrating channels, we achieve structural growth. From dynamic SEO landing pages to AI-driven social media campaigns: we combine technology and expertise with a sharp focus on results. Innovation is not a goal in itself, but the path to impact – together with our customers.
“This recognition is a testament to the forward-thinking mindset and collaboration within our team and with our customers. We take ownership of our partners’ success and show time and again that innovation, data and teamwork lead to real impact.”
Mark van Hattum, CEO
About Follo
With over 20 years of experience, Follo is a leading Performance Marketing Agency. Our team of 200+ experts realizes growth for over 400+ national and international clients in various industries. With over 100+ award-winning projects, we know what works. We invest in talent, innovation and results. Our ambition? To grow into the #1 Performance Marketing Agency in Europe.
With our expertise in Data, Organic, Paid Media and Customer Experience, we create targeted marketing strategies with demonstrable results. Opening up new marketing channels, funnel optimizations and building brands: we take the initiative and responsibility and go for maximum results. You don't achieve success alone. Teamwork and shared ambition are the basis for success. Ready to make a difference together?
Follo. Dare to lead.
End of press release: Note to editors
For more information, interview requests or more images, please contact Anouk Sintniklaas on telephone number: 0654965509 or via email [email protected].
