Continued success series
After the great success at the Dutch Search Awards last December, Follo is once again nominated at the European Search Awards this year. No less than 22 nominations with 3 clients have been secured in various SEO, SEA, data, and innovation categories. With this large number, Follo is the best-performing Dutch agency at this European award. The nominations were achieved in collaboration with CROP Nonpaints.com, AGU, and Figo. We haven't been idle in recent months, so after the success in December, the cases have been further developed.
Increase x CROP Nonpaints.com
For Nonpaints.com, Increase developed and implemented an ultimate integrated search strategy. From a data warehouse where all marketing data is consolidated, 5 channels are optimized on first-party data via automated workflows: Performance Max, Organic Shopping, SEO, Dynamic Search Ads, and Bol. This has resulted in growth between 30% and 50% in these channels.
Increase x AGU
With AGU, Increase rolled out a strong international SEO content strategy and a full funnel European campaign. With dynamic content from cyclists in different countries, strong branding was translated into success in performance campaigns.
Increase x Figo
In collaboration with Figo, annual Digital PR campaigns have been made a great success. Central to this was the campaign of the most popular dog and cat names. Success in backlinks was the main goal achieved: more than 250 articles with 150 backlinks. But also 18 radio interviews and a huge increase in branded traffic. An example of how real authority can be built.
Award ceremony
The European Search Awards is an annual event and the industry award on a European scale. During a grand gala where the top European agencies are represented, more than 50 awards are presented. This year, the ceremony is on May 23 in Prague, and Follo, just like last year in Lisbon, will be represented again.
