As of April 1, 2025, the digital marketing agencies OrangeValley, MvH Media, Increase and AdResults will continue under the new, joint brand name: Follo. This step creates a leading digital agency fully focused on data-driven performance marketing. In addition to a new name, Follo also launches FolloEngine; its own tech stack resulting from the integration of technologies from the four agencies.
One strong brand for the future
The four agencies have been working closely together for some time and share the same vision on digital marketing: achieving maximum impact through a smart combination of data and technology. The establishment of Follo marks a natural next step in the collaboration, where clients benefit from integrated strategies, in-depth expertise, and innovation. With more than 200 specialists, 6 locations in the Benelux, and a proven track record in SEO, SEA, social media, data & AI, Follo is the partner for companies looking to grow in the digital world.
Follo: a new identity
The development of the new brand identity was realized in collaboration with the Amsterdam agency Dog & Pony. The agency worked with Follo's marketing team to create a brand that reflects the company's core values and growth. The new identity not only offers visual renewal but also strengthens Follo's positioning as an internationally leading digital agency in performance marketing.
The result is a powerful brand that communicates clearly both internally and externally what Follo is and what it stands for. The name Follo reflects the forward-thinking approach to strategic performance marketing and the continuous focus on growth and development.
By continuing under one name, we can serve our clients even better with an integrated approach and the best specialists in the field. We combine our expertise, accelerate innovation, and ensure our clients stay ahead in digital marketing.
Mark van Hattum, CEO
FolloEngine: The power of own technology
The engine behind Follo's strategic performance marketing strategy is FolloEngine, the own tech stack resulting from the integration of technologies from the four agencies. FolloEngine is an innovative big data intelligence solution that helps companies grow more effectively and quickly. By collecting and analyzing real-time data on search behavior, competition, performance, and search results, FolloEngine provides in-depth insights that improve companies' marketing performance. Thanks to smart automations like AI Content Optimization and Dynamic Shopping Feed Optimization, complex marketing tasks are made easily scalable.
The strength of FolloEngine lies in three pillars: Marketing Performance, Data Intelligence, and Data Quality. With clear dashboards, companies quickly gain insight into their marketing activities, from paid media to SEO and social search. Data analyses and predictive insights are used for optimizations. Additionally, FolloEngine continuously ensures the reliability and accuracy of all used data, so companies can make strategic decisions with confidence.
“We don’t trust all data. We Follo our own data”.
To maximally support clients in their growth ambitions, we focus maximally on developing our own technology to support performance marketing. We primarily offer this technology to clients initially. Our joint technology provides access to in-depth insights, better reporting, and directly applicable solutions, helping clients optimally reach their target audience.
Martijn van Dijk, director strategy & services
Vision for the future
Follo's ambitions reach far. The merger of the four agencies was just the beginning. The launch of the new brand on April 1, 2025, marks an important milestone, but it is not an endpoint. Follo is ready to shape the future of digital marketing, with a strong focus on data, technology, and strategic growth. Clients benefit from an agency that combines the strength of four leading agencies, raising the bar for performance marketing in Europe.
About Follo
With more than 20 years of experience, Follo is a leading Performance Marketing Agency. Our team of 200+ experts achieves growth for more than 400+ national and international clients in various industries. With more than 100+ award-winning projects, we know what works. We invest in talent, innovation, and results. Our ambition? To grow into the #1 Performance Marketing Agency in Europe.
With our expertise in Data, Organic, Paid Media, and Customer Experience, we create targeted marketing strategies with demonstrable results. Unlocking new marketing channels, funnel optimizations, and building brands: we take the initiative and responsibility and aim for maximum results. Success is not achieved alone. Teamwork and shared ambition are the foundation for success. Ready to make a difference together?
Follo. Dare to lead.
End of press release: note for the editor
For more information, interview requests, or more visual material, please contact Anouk Sintniklaas at phone number: 0654965509 or via email [email protected].
