Recently, our Advertising specialists participated in the exclusive Digital Audio event ‘What Does the Future of Digital Audio Sound Like?’ in Hilversum, organized by TRKKN in collaboration with Talpa Network and Google. During the event, the focus was on the various possibilities to advertise effectively with Digital Audio, using Google Display and Video 360.
Who is TRKKN
TRKKN is an internationally oriented company specializing in Cloud & Marketing technology. TRKKN is an official reseller of the Google Marketing Platform (GMP), allowing them to offer Google products to their clients, including Increase.
Advertising Space Talpa Network for Digital Audio & AI Audio Creations
Talpa Network kicked off the event with a presentation about the offering of advertising space for digital audio. Talpa offers a wide range for this, as there are many different labels under the brand. Additionally, the creation of AI-generated audio creations was part of the presentation. By using AI, creating an audio commercial has become much easier. This functionality, ‘text to speech’, makes it possible to make audio ads dynamic and scalable.
TRKKN: Purchasing Digital Audio Advertising Space
During TRKKN's presentation, the various publishers available for purchasing advertising space were discussed. Deezer, Spotify, Adswizz & Targetspot were among those mentioned. Through these publishers, you can reach different target audiences and tailor/personalize your audio creation accordingly. The importance of audio in daily life (including with Sonos) and the growth the Netherlands is experiencing in digital audio were also highlighted.
Google: Purchasing Digital Audio
Finally, a Google representative showed how to purchase and set up Digital Audio in CM 360 and DV 360. She provided extensive information about the various possibilities and showed us results through a use case.
Digital Audio can be the perfect addition to an Advertising strategy. Our advertising specialists can tell you everything about the possibilities of Digital Audio for your brand. Feel free to contact us for more information.
