With more than 150 international top designer brands like HAY, Vitra, and Muuto, Flinders is one of the largest online home stores in the luxury segment of the Netherlands and Belgium. With a strong passion for interior design and a collection of over 43,000 products, they help their consumers with a beautiful, trendy layout of every space.
Flinders helps consumers and interior professionals (architects, stylists) to create the most beautiful living and working environments. Flinders does this by inspiring, advising, and relieving. Online, Flinders wants to grow faster than the total market for online Home & Living. To achieve this, Flinders and Follo have joined forces to develop and optimize digital strategies and data-driven marketing activities.
Oscar Diele, CEO of Flinders: “We chose Follo because they not only help sharpen and develop the digital marketing strategy but also with its implementation and execution. We want to transition in our paid strategy from a ROAS-driven to a POAS-driven approach. In doing so, Follo has developed innovative solutions around the management of both SEA, SEO, and reporting and analytics. The team at Follo is involved and motivated, proactively thinks along with our business, is pragmatic, and delivers concrete results.”
A good collaboration starts from the beginning. Follo finds it important to fully empathize with what drives Flinders, where it wants to go, who its customers are, and how we can retain these customers. This way, we can work together on a sustainable relationship where we understand and challenge each other to get the best out of the collaboration every day.
