Global Search Awards in Krakow
After achieving remarkable successes last year thanks to our collaboration with Blokker, we have once again won awards this year. This year, it's about two awards at the Global Search Awards. We were rewarded with the Most Innovative Campaign and the Best Use of Data awards in the SEO Large category. We are extremely proud of the team members with whom we secured these awards. Thanks to their creative use of filter pages, significantly more profit was achieved.
"Follo impressed with their effective use of pages and data, something that is usually the biggest challenge within e-commerce. Therefore, success in this area is particularly noteworthy. The agency's clear approach and defined goal ensured they achieved impressive results for the client."
Judges, Global Search Awards 2024
The Case
With more than 400 stores and an extensive webshop, Blokker is an icon in the Netherlands. Together with Follo, Blokker has been working for some time on increasing organic traffic and revenue.
Blokker was already well found on short search queries (e.g., 'trash can') and long search queries (e.g., 'Brabantia Touch trash can 30 liter plastic') with indexed filter pages.
However, for medium-length search queries (e.g., 'black trash can'), there were no indexed filter pages. The product filters existed, but the results pages were not seen as separate pages by the search engine.
To determine which filters would be suitable for indexing, research was conducted on what relevant search queries were based on the available filters. The competitive situation for the potential search queries was also examined.
Then, the chosen search queries were used to create bulk SEO-optimized pages with those filters, so Blokker could also rank on the new search queries.
The Result
In December 2023, Blokker already achieved 10,000 clicks with 200 new filter pages. Additionally, from May to December 2023, €75,000 in profit was made with those pages.
These results immediately show an impressive progress towards the goal of improved visibility and achieving revenue from filter pages.
By the end of 2024, we hope to have all 3,000 planned filter pages online and expect to further expand these results.
"Follo came up with a new approach to solving commonly seen problems in the industry. They were able to accurately identify and solve these problems. Their methodology for optimizing a large e-commerce website with a multitude of filters and keywords was excellent. The strategy was both technically sound and innovative, allowing them to achieve their goals."
Judges, Global Search Awards 2024
Follo x Blokker
Our collaboration with Blokker has previously been rewarded with European and Global Search Awards. Achieving such results again this year is, of course, a wonderful recognition of the work we do together. For us, this is also an extra compliment due to the appreciation it shows for our use of innovative methods and our focus on data.
