How to sell on bol.com?
Bol.com is one of the largest online stores in the Netherlands and Belgium where companies can offer their own products. With an average of 9 million unique visitors per month, it's not surprising that many companies sell their products through bol.com.
But how does it work? How can I, as an entrepreneur, offer my products on bol.com and is it worthwhile for me to do so?
HOW DOES SELLING ON BOL.COM WORK?
To sell on bol.com as a business, you need a bol.com sales account. You can create this for free. This account will be in your company's name, and within this account, you can upload products. You can upload your products by, for example, putting all product information in an Excel file and uploading it to your account. Once you have uploaded all your products, they will be checked and displayed in the overview on bol.com.
During the product check, bol.com's policy program carefully reviews the product information you have provided. For instance, it is mandatory to provide EAN numbers for your products, and you are required to add appropriate product attributes based on the category your products fall into.
Additionally, there are several strict conditions that bol.com imposes on its sellers. For example, you are required to offer free shipping, and customers who order via bol.com have the right to return the product for free within 30 days without giving a reason. These conditions will undoubtedly differ from your own general terms and conditions, so you need to take them into account.
Once everything is set up and your products are live on bol.com, orders will come into your seller account. Here you can track orders, returns, and your reviews. There is no standard integration that ensures orders from bol.com are sent to your own CMS.
WHAT ARE THE COSTS FOR SELLING ON BOL.COM?
The costs for bol.com are variable. Creating a sales account and listing your products on bol.com is free, but you pay a fixed fee per item and a percentage commission on the sales price at bol.com. The fixed fee and commission percentage vary per product.
The percentage of the sales price you pay depends on the product category the item falls into. Want to know how much commission you would owe? Via this link you can view the current commission percentages per category.
