Maximum impact with minimal waste
Performance Max
Full control
Assets and Shopping as separate strategies
Within FolloEngine, we have integrated our own Shopping Optimizer: a smart tool that automatically improves your product feed based on search queries, performance, and customer data. This allows us to build Performance Max campaigns that are not only widely visible but also truly remain relevant — at every level. With real-time feedback loops, smart scripts, and automation based on first-party data, we can adjust Performance Max daily without manual work.
Scalable growth
Full control with FolloEngine
Within FolloEngine, we have integrated our own Shopping Optimizer: a smart tool that automatically improves your product feed based on search queries, performance, and customer data. This allows us to build Performance Max campaigns that are not only widely visible but also truly remain relevant — at every level. With real-time feedback loops, smart scripts, and automation based on first-party data, we can adjust Performance Max daily without manual work.
One strategy for paid and organic Shopping
Performance Max is the heart of paid Shopping — but we look further. Through our integrated search approach, we also focus on organic Shopping, SEO, and marketplaces like Bol. Thanks to FolloEngine, we use one central data source for all these channels. This way, we optimize your entire funnel: from free product listing to converting ad.
Award-winning case Nonpaints.com
For Nonpaints.com, we developed a scalable setup where short-term data weighs more heavily than long-term trends (valued ROAS). Products were dynamically categorized into ROI categories ('Zero' to 'Hero') and feeds were adjusted daily. With the help of GPT-4, App Scripts, and a smart assets workflow, we optimized headlines, landing pages, and Shopping simultaneously. Result: +215% revenue growth in assets, +34% in Shopping, while maintaining an ROI of nearly 8.
Awarded with awards. And for good reason.
Our innovative Performance Max approach has been awarded multiple times during the Dutch and Global Search Awards. We achieve demonstrable growth for clients thanks to smart structures, automation, and AI-driven optimization. For e-commerce players with large product feeds, our approach is the standard for scalable success.
Ready for maximum growth with minimal waste?
Whether you already use Performance Max or are just starting — with Follo, you set up campaigns that are not only visible but also profitable.
