SEO

Follo – Your partner for SEO

Follo is the performance marketing agency that uses SEO and Organic Search to make brands digitally dominant and maximally visible. With a proven combination of deep-dive data insights, smart automations, and irresistible, creative content, we ensure your target audience can't ignore your brand. From Google to TikTok, from converting product pages to strong social content: we make organic findability concrete, scalable, and maximally profitable.

We are known for our unique data-driven approach and effective integration of paid and organic search. But our expertise goes much further. We develop complete digital strategies where SEO, content, data intelligence, and smart automation are central. This way, your brand performs everywhere, with results that are directly reflected in revenue, conversions, and market share.

SEO & Organic with a performance mindset

At Follo, SEO is not just about positions. We translate search behavior directly into concrete opportunities and focus on hard, commercial KPIs such as revenue growth, higher conversion rates, and more market share. With a razor-sharp performance focus, we create content and optimizations that perfectly match every phase of the buyer's journey, through all relevant channels—from Google and Bing to social platforms like TikTok, YouTube, and AI search engines like ChatGPT

Through in-depth market analyses and real-time data from our own Follo Engine, we know exactly what's happening in your market. We translate this directly into content that inspires and convinces your target audience. No vague theories, but measurable strategies that truly grow your brand.

Your international growth engine

FolloEngine: Unique big-data intelligence within SEO

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FolloEngine is our own performance stack and the accelerator behind international growth. Through real-time analyses of search trends and market data, you discover opportunities before the competition does. Thanks to smart automations and user-friendly dashboards, you scale efficiently, with maximum control and measurable results.

Smart Automation based on Follo Engine Insights

We translate the insights from our Follo Engine directly into smart automations and powerful AI solutions, making complex SEO tasks scalable and measurable:

  • AI Content Optimization: Automated optimization of thousands of product pages (PDPs), blogs, and category pages for higher rankings and better conversions.
  • Dynamic Shopping Feed Optimization: Real-time optimization of product feeds through smart integrations, ensuring you always align with current search trends.

Smart synergy, maximum impact

Integrated Search: SEO and SEA in perfect synergy

Our performance marketing expertise ensures that SEO and SEA work seamlessly together. By combining data from both channels, we build powerful strategies that deliver faster results. Our integrated search approach includes:

Smart data collection with Google BigQuery: in-depth insights from SEO & SEA for targeted optimizations.

Strategic brand bidding: strengthening paid campaigns based on organic market data and competition analyses.

Automatic optimizations of feeds and product pages: increase visibility and conversions with combined insights.

From visibility to indispensability

Next-level content experiences: reach your audience before they search

Everyone creates content, but Follo creates next-level SEO content that your target audience finds—even before they actively search for it. Our data-driven, user-first approach maps out exactly those themes and questions that truly resonate. This way, we build content experiences that not only inform but also convince and activate.

Our holistic content strategy includes:

  • Short-form video experiences for TikTok and YouTube Shorts, based on current trend data.
  • Long-form storytelling that builds trust and strengthens brand loyalty.
  • Data-driven product and landing pages that maximize findability and conversions.

From strategy to success, in every industry

Our proven expertise in various sectors

Data-driven AI content strategy

 We create content that AI platforms actively recommend your brand, fully aligned with insights from the FolloEngine.

Smart, scalable optimization

With the help of smart automations, we ensure that your brand is always findable on thousands of relevant prompts.

Full integration with your existing strategies

Our approach seamlessly aligns with other channels like Google, TikTok, and YouTube, allowing your brand to fully benefit from an integrated online approach.

International SEO:

Our specialists ensure optimal local findability without compromising your global brand identity. We combine technical optimizations like hreflang tags and international content strategies with smart automation, leading to global growth.

Technique, content, and authority in perfect balance

SEO as SEO is meant to be

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We excel in all classic SEO pillars and deliver directly provable performances. No vague promises, but strategies that work:

  • Content: Stories that touch your audience and deliver results.
  • Technique: SEO of the highest level for better findability and conversion.
  • Authority: Smart link building and digital PR for sustainable visibility.

Rock-solid SEO starts with a solid foundation

We love innovative SEO solutions, but we know better than anyone that real results start with a rock-solid foundation. Our experienced SEO specialists therefore first ensure a solid foundation on which your brand can grow sustainably. Think of optimized internal link structures at scale, effective implementation of structured data (Schema.org) for maximum visibility, and flawless Core Web Vitals optimizations that ensure fast websites, better user experiences, and higher rankings. Precisely because we master the basics to perfection, we create a reliable starting point for real, sustainable online growth.

Awarded for impact, proven in practice

Award-winning SEO results

Our successful approach and impactful results have been recognized multiple times within the industry. During the Dutch Search Awards 2024, we were awarded the award for best SEO B2B, SEO B2C, and Best Search outside search engines like TikTok. Our achievements were also awarded internationally with various European and Global Search Awards.

Smarter strategies, faster results

What Follo offers you

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  • Realtime data insights: No guesswork, but strategies based on our own reliable data.
  • Next-level content: Creative content experiences tailored to audience, channel, and intent.
  • Smart automation: Faster growth thanks to scalable solutions

Integrated search strategies: Optimization of paid and organic search for maximum return.


 

Smart SEO that goes beyond rankings

SEO & organic search at Follo: your strategic advantage

Data-driven SEO

Reliable results based on own big-data insights, not just blindly relying on external tools.

Automation at scale

Fast and scalable optimizations of content, technical SEO, and product pages.

Holistic content strategy

Content tailored to user intent, before your audience actively searches.

SEO and SEA integration

Effective integration of SEO and SEA data for optimal findability and return.

Technical SEO expertise

Extensive experience with structured data, internal linking, and Core Web Vitals.