Growth in B2B e-commerce for DYKA
Growth in B2B e-commerce for DYKA
+26%
growth in orders
+17%
more revenue
+58%
growth in new customers
What?
From offline to online success with a targeted B2B e-commerce strategy
DYKA wanted to grow direct sales to end customers again after a shift to wholesalers. With a data-driven strategy and customer journey approach, we achieved this ambition.
How?
Full funnel approach focusing on the right target group at the right time
We developed a full funnel strategy focusing on both new and existing customers. Through targeted campaigns on Google, Facebook, and LinkedIn, we reached different target groups at the right moments. By data analysis and customer journey mapping, we achieved measurable growth.
Results
Strategy & execution
With a strong combination of SEA, SEO, and social advertising, we reached both freelancers and SMEs. By smart use of data and automation, we maximized the results. The restructuring of campaigns and focus on order moments led to significant growth in new customers and orders.
