Semrush: CTR boosted by meta description
Semrush: CTR boosted by meta description
Search
6.5%
Increase in clicks
95%
Statistical reliability
300
Pages tested
What?
Optimization of meta descriptions for maximum click-through rate in Google's search results
Optimizing meta descriptions is crucial for effective online visibility. Although meta descriptions do not directly influence Google's ranking algorithms, they do determine the click-through rate (CTR) in search results. A well-written meta description can make the difference between potential visitors clicking or not.
How?
Data-driven optimization of meta descriptions through A/B testing
Together with a major e-commerce player, we tested various elements in meta descriptions. We focused on call-to-actions (CTAs) and unique selling points (USPs). By replacing 'Order' with 'Buy' and adding USPs like free returns, we created a more direct connection with the search intent. With SplitSignal, we tested this approach on 300 category pages over 21 days.
