Stayokay hostels strengthens image with Follo
What?
Stayokay was looking for a way to replace the old image of dormitories and stuffy decor with a modern and innovative image. A strategic challenge where digital campaigns played a key role in reaching the target audience and strengthening the desired image.
How?
In close collaboration, we developed a digital strategy that powerfully presents Stayokay's renewed image. By smartly using snackable videos and targeted media deployment during peak periods, we created maximum impact. We focused on showcasing the unexpected comfort and unique locations that Stayokay offers.
Littooij
INSTEAD OF FOCUSING ON THE TARGET AUDIENCE, WE FOCUSED ON THE PRODUCT: WHAT EXACTLY DOES STAYOKAY OFFER?
Result?
Enhanced brand perception and higher engagement with the target audience
The digital campaigns resulted in a significant increase in brand awareness and an improved perception of Stayokay among the target audience of 20-49 year olds. With the renewed appearance and targeted content, we achieved high engagement on social media and other digital channels. The results confirmed that with the right strategy and timing, brand recognition and customer engagement can be effectively increased.
Littooij
INSTEAD OF FOCUSING ON THE TARGET AUDIENCE, WE FOCUSED ON THE PRODUCT: WHAT EXACTLY DOES STAYOKAY OFFER?
