Digital First 2025
Event

Digital First 2025

Digital First
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Date & time

October 14th 2025 
Tour & Taxis (Brussels) - Hotel des Douanes
Avenue du port/havenlaan 86c, 1000 Brussels
 

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On October 14th, 2025, Digital First returns for its 20th edition. A milestone event — and the place where the digital world comes together. Get inspired by the latest technologies, smart strategies, and insights from the industry’s top speakers.

From groundbreaking innovations to practical opportunities, this event is packed with ideas you can implement right away. Whether you're looking to generate new leads, strengthen your brand, or simply stay ahead of the curve — this is where you need to be.

Digital First 2025 promises a day full of energy, impact, and connection. We’ll be there. Will you? Request your tickets now and make sure you don’t miss out!

SEO & GEO in the AI Search Era: Winning on Google, ChatGPT & Beyond – This is What You Should (ánd Shouldn’t) Do!

13:30 - 13:55

Stijn Bergmans, strategy lead at Follo

AI Search is no longer the future, it’s here. Google is rapidly evolving and making its move towards becoming an AI-driven search engine, while platforms like ChatGPT and other AI tools are completely redefining how people search for and consume information. In this session, Stijn Bergmans, Head of SEO / GEO at Follo, will share his in-depth knowledge and experience on how to effectively use SEO & GEO to keep your brand visible in the AI-driven search landscape.

Stijn will explain what works and what doesn’t when it comes to SEO in this new digital world. With concrete examples and measurement strategies, he will show you how to use Big Data and AI to measure the impact of AI Search on your traffic and brand.

You will learn:
➤ Which SEO & GEO data is essential in the AI Search era
➤ How to use AI tools to measure the impact of AI Search on your traffic
➤ What you should and shouldn’t do to keep your brand visible

With his years of experience, Stijn will help you navigate the fast-changing world of AI Search, so you can optimally position your brand for the future.

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