Emerce EDAY
Event

Emerce EDAY

Emerce EDAY
Emerce EDAY

Date & Time

Thursday, October 2nd 2025. 2025 
De Kromhouthal,  1021 KP Amsterdam

 

The place where bold minds come together.
At Emerce EDAY, you’ll meet founders, marketers, strategists and innovators who, just like you, are ready to look ahead and push boundaries. From creative breakthroughs and future-facing strategies to human-centered innovation, this is the day where ideas collide and the future takes shape.

Follo is proud to be part of this leading event. Together with other pioneers, we’ll share inspiring insights, sharp cases and practical takeaways you can put to work right away.

Emerce EDAY is all about vision, connection and innovation. Whether you’re a brand builder, digital strategist or changemaker, here you’ll find the energy and inspiration to take your next step.

 

Programma Emerce EDAY

Emerce Eday x Follo

Why marketplaces remain crucial in an AI-driven era

๐Ÿ•’ Stage 6 | 14:55 – 15:25

Thijs Verhoef, Founder Brandsom – part of Follo

Marketplaces are where consumers are, even in an era where AI is reshaping the playing field. Still, profitable growth is not a given: without a smart strategy, brands risk losing valuable time and margins. In this session, you’ll discover why marketplaces such as Bol, Amazon, and Zalando remain essential in the e-com mix, and how leading brands like Hunkemöller achieve consistent success here.

With the Follo Engine, you gain insights into visibility and performance, but only when combined with specialist execution can data truly be turned into growth. Thijs will show how technology and agency strengthen each other and deliver scalable results. You’ll get a demo of the Follo Engine and walk away with concrete tools to grow your brand profitably in an AI-driven world.
 

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