Utrecht, June 27, 2024 – Follo proudly announces that we have been nominated with four of our valued clients for no less than sixteen Global Search Awards 2024. All cases in the field of performance marketing. This prestigious recognition underscores our commitment to continuous innovation and quality in digital marketing.
Striving for Excellence Together
Two months ago, Follo proudly announced that they have joined forces. The new group focuses on strengthening its position in the European market through deep expertise and innovation. The nominations at the Global Search Awards 2024 are an affirmation of these ambitions! Within the group, no less than 16 nominations have been secured with 4 clients in various SEO, SEA, social, PPC, and innovative categories. The nominations were achieved in collaboration with Blokker, CROP, BeautyPlaza, and Little Wonderland.
“These 16 nominations for the Global Search Awards show that with our agency group, we are also making an impact at the highest level with innovative and winning digital marketing cases. After previously winning awards on the Dutch and European stage, we hope to continue this trend during the upcoming Global Search Awards ceremony. The fact that we are nominated with no less than 16 cases is, in any case, a nice confirmation of the path taken and above all a fantastic compliment to the involved marketers and clients.”
Mark van Hattum, CEO, Follo
Data Driven Performance Marketing
At Follo, we believe that performance marketing is the key to success in the digital market. Our vision is to develop result-oriented marketing strategies that contribute to the growth of our clients. With a focus on personalized experiences that meet consumer needs, we quickly adapt to market changes. These nominations are proof of our commitment to delivering excellent services and achieving measurable results.
Blokker - Prioritising Filtered Listing Pages at scale
Follo has developed an innovative approach with Blokker for prioritizing filtered listing pages on a large scale. This strategy has resulted in a significant increase in visibility and revenue by adding SEO-relevant URLs. The methodology, based on search volume, product offering, potential revenue, and competition, has led to nominations in the categories Best Use of Search - Retail/Ecommerce (SEO): Large, Most Innovative Campaign (SEO): Large, and Best Use of Data (SEO): Large.
CROP - Data-Driven Detailing: CROP's Algorithmic Approach to Car Paint
For CROP, Follo developed and implemented the ultimate Integrated Search Strategy. From a single data warehouse where all marketing data is consolidated, 5 channels are optimized on first-party data via automated workflows: Performance Max, Organic Shopping, SEO, Dynamic Search Ads, and Bol. This has resulted in growth between 30% and 50% in these channels. This innovative approach has led to nominations in eight categories, including Best Use of Search - B2C (SEO): Small, Best Use of Search - B2C (PPC): Small, Best Integrated Campaign: Small, Best Use of Data (SEO): Small, Best Use of Data (PPC): Small, Best European SEO Campaign, Best European PPC Campaign, and Best Use of Search - Automotive: Small.
Beautyplaza - Combining the beauty of SEO & AI to rocket-boost Beautyplaza’s Product SEO
Follo developed an innovative AI workflow for Beautyplaza for large-scale generation of product texts based on competitive data. With an assortment of 40,000 products available in seven languages, which previously had limited descriptions and information, this solution offers significant efficiency improvements in terms of man-hours and SEO results. This innovative approach has resulted in nominations in various categories, including Best Use of AI in Search, Best Use of AI in Content, Most Innovative Campaign (SEO): Large, and Best Low Budget Campaign (SEO): Large.
Little Wonderland - The glowing success of Little Wonderland: 127% growth in sales on SPF products
Follo achieved an impressive 127% growth in sales and application of SPF products with Little Wonderland through a strategic deployment of Meta, TikTok, and Google Ads within their search campaigns. This successful approach earned them a nomination for Best Use of Social Media in a Search Campaign: Large.
About the Global Search Awards
The Global Search Awards annually recognize and reward innovation and creativity in SEO, SEA, PPC, and content marketing worldwide. They honor agencies and teams for their work with effective campaigns, advanced software, and success in various digital environments. In September, the winners of the Global Search Awards 2024 will be announced through an event.
About Follo
Follo is an ambitious data-driven digital organization with a clear approach and focus on growth. The combination of leading agencies, each with their own specialization, forms a powerful and valuable collaboration in the pursuit of a data-driven performance marketing agency. We work together from the same vision and approach with a focus on connecting marketing, data, and technology. Always with the end customer and the customer experience as a starting point. We continuously anticipate relevant innovations in the market and therefore lead in our field. This allows clients to benefit from maximum digital results and makes us the perfect place for employees to grow into “the best in our field.” For more information about Follo and data-driven performance marketing, please visit folloagency.com
