Every year it's challenging to create new content. With the start of a new year, we share a handy content hook calendar. With such a calendar, you can easily create a plan that guides your content marketing. The calendar provides a clear overview of important days and funny hooks with which you can fill your social media channels with, among other things, organic content.
Hook Calendar for an Integrated Marketing Plan
A content hook calendar is not only useful for having a guide for organic content. It also becomes easier to come up with online campaigns and offline activities and link them together. Think, for example, of Valentine's Day. This is an important moment in the year within the e-commerce world when we put our lover or another loved one in our life in the spotlight. Do you offer a product with your company that requires a campaign for this holiday? Then you can work towards this with the hook calendar and set up a cross-media campaign that brings your product to attention both offline and online (paid and unpaid) in the run-up to Valentine's Day. This way, the hook calendar is used by different disciplines with a common goal – bringing your product to attention on all channels and in every area at certain times. In other words, you are relevant to the right audience, sending the right message at the right time through the right channel.
Using Hook Days? Put Yourself in Your Audience's Shoes
Besides being handy for the overview of campaigns, a hook calendar is also a way to generate reach with your audience. By putting yourself as a company in the shoes of the audience you want to address, you easily get the attention of potential customers when you respond to important or funny hook days. This is related to the persuasion principle 'liking' from my previous blog on behavior influence. Besides being smart to put yourself in your audience's shoes, it is also a requirement to look at the message you want to convey as a brand. Therefore, choose appropriate hooks so that you don't share content just for the sake of sharing content.
