Optimizing texts on websites is an important part of online marketing. The goal is to persuade visitors to take a certain action, such as buying a product or filling out a form. But how do you ensure that your text is not only findable in search engines but also strikes the right chord with the visitor? And how do you know which text works best?
Content is key. Therefore, a lot of attention is paid to SEO, and in recent years, UX writing has also become a specialty. In addition to these writing methods, conversational text writing is increasingly used to make the story more personal.
Apart from these methods of text optimization, the content has another important goal. Convincing users to make a conversion. Sometimes it's buying an item, and sometimes it's buying a ticket. By applying persuasion techniques in the content, you convince users to take action after reading the text.
In this article, I describe how to use AI to optimize texts for SEO, UX, Conversion, and Conversational copywriting.
One solution is the use of Artificial Intelligence (AI). With the help of AI, you can improve the effectiveness of your texts. Below we explain how this works.
Step 1: Analyze the Current Text
Before you start optimizing, it's important to know what is already going well and what can be improved. With the help of AI, you can analyze the current text and gain insight into which words and sentences work well and which do not. This way, you can make targeted adjustments that lead to more conversions.
To optimize the text, we first ensure that AI is aware of the different writing techniques; SEO, UX Conversion, and Conversational copy.
- SEO copy is aimed at making pages easily findable in search engines. It focuses on being discoverable for search engines.
- UX writing takes into account the context, purpose, and needs of the user and tries to solve their problems through clear, concise, and straightforward text. It goes beyond just writing words and is an integral part of the design process that contributes to the overall usability and customer experience of digital products.
- Conversational text writing is a writing style that mimics natural human conversations in written form. It uses an informal and approachable tone and language to engage the reader and create a sense of connection, similar to a personal and recognizable way of speaking. It is often used in marketing, customer service, and journalism.
- Conversion writing takes into account the purpose of the page and persuasion techniques such as Cialdini's principles and tries to guide readers through action-oriented and persuasive text.
Step 2: Use A/B Testing
A commonly used method to test which text works best is A/B testing. Here, you create two versions of the same page, where one element differs (for example, the headline or the call-to-action). You then show both versions to a portion of the visitors and measure which version works best. With the help of AI, you can automate and optimize these tests, allowing you to quickly and efficiently arrive at the best text.
Step 3: Adjust the Text Based on Data
Based on the results from the A/B tests, you can adjust and improve the text. You can use AI to analyze which words and sentences work best for your target audience.
Applying AI to Adjust Texts:
By using the right prompts in Chat GTP, you inform Chat GTP about the different types of writing techniques you want to apply to the text.
Then you describe the context in which the text is placed. What is the purpose of the page the text is on? Is it booking a tour, buying a product, or getting in touch? Then you instruct how you want the text to be written. Formal or informal? And provide a sample text.
Then you ask if it applies these techniques to the existing text, and thus a variant is created that you can test.
Are you interested in optimizing the texts on your website for conversion using Artificial Intelligence? Follo can help you with this. Our experts are familiar with the latest AI techniques and can analyze, adjust, and optimize your texts for SEO, UX, conversion, and conversational copywriting. Contact us today to discover how we can make your website stand out and generate more conversions. We look forward to working together and increasing your online success.
