Meta enhances the capabilities for businesses to generate leads more effectively via Facebook. With the introduction of automatic discount codes in lead forms, they make the conversion process smoother and more user-friendly. These codes are applied directly during the checkout process, lowering the barrier for potential customers.
Additionally, Meta introduces dynamic questionnaires that automatically adjust based on previous answers. A concrete example: when an educational institution asks about areas of interest, follow-up questions are directly tailored to the chosen subject. This provides a more personalized experience and efficiently guides potential students to relevant information about specific educational programs.
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