The digital labels of OrangeValley, BlueElevation, Aubergine IT, and Copper IM will continue under the name OrangeValley Group as of July 1, 2023. Under the OrangeValley Group banner, the organization continues to build a strong brand to fully relieve clients in the field of digital services. The different agencies have already been working more intensively together over the past year, resulting in very positive outcomes in 2023. Now that more successes are being achieved under the name OrangeValley Group, it's time for the next step.
With this step, OrangeValley Group becomes a qualitative digital partner for the long term. They are already doing this for more than 200 clients at home and abroad. Connecting marketing, data, and having a solid technical foundation is of crucial importance here. Always with the end customer and customer experience as the starting point.
15 years of track record in digital
OrangeValley Group, celebrating its anniversary this year, has been active in digital for 15 years, winning numerous awards and nominations as an independent agency. Last month, OrangeValley Group even won multiple awards, such as a European Search Award with Blokker, a golden Dutch Interactive Award with Medicura, and 4 nominations for the Global Search Awards. OrangeValley Group has been highly ranked in several categories of the Emerce100 for years, plays an active role within industry organizations, and is praised by MT/Sprout readers as one of the leading digital agencies. The strong brand OrangeValley Group has been decisive in further building a strong brand. The brands BlueElevation and Aubergine IT, with a strong focus on technology, and Copper IM, the marketing agency from Arnhem, are integrated with this step. A process that has been worked on behind the scenes for some time.
Building one strong brand in digital
Today's end customer in both B2C and B2B expects a seamless, integrated digital shopping experience across all channels. Here, not only the purchase itself but also the customer experience is of great importance. Online visitors want to be better informed, have more freedom of choice, and make autonomous decisions. Individual expectations, customer experience, and privacy are becoming increasingly important.
Anouk Sintniklaas, Marketing, OrangeValley Group
“Investing in one strong brand is a logical next step in the mission to build a strong digital company with the goal of fully relieving clients in all their digital needs, where clients are fully relieved and experience synergy in the service, so concrete results can be achieved. We do this with a personal approach, where we are truly a thinking partner and actively share our knowledge so that we can offer clients the best possible service for clients and for employees the perfect place to grow into the best in our field.”
The vision of OrangeValley Group
With Silicon Valley as a model of a breeding ground where innovations in technology and digital emerged, together with the real Dutch (Orange) mentality, the combination name OrangeValley was born in August 2008. The motive for the creation of OrangeValley is 'more results from digital' and it still is.
The digital world is constantly changing, with data and technology at the center of developments. The adoption of new technology is accelerating, and the digital channel is becoming a vital part of the value chain for more and more organizations. This requires substantiated, strategic decisions. Choices made from the certainty that data provides and using innovative technology to activate that data. Everything is aimed at increasing customer experience and lifetime value for our clients' customers in the digital channel.
Ultimately, it's not about the technology, but about the application, such as convenience or relevance in information in the life of the end user. Technological innovation continues to increase, and with it the possibilities for people. Everything is aimed at increasing customer experience and lifetime value for our clients' customers in the digital channel. It is essential that an organization optimally organizes the relationship and communication with its customers. This can best be done with the media over which they have full control, which is; owned media. Also, the right technology to activate marketing and data in the digital channel is crucial to reach the right target group, at the right time, with the right message.
Ortwin Verreck, OrangeValley Group
“Our clients expect us to support them in an increasingly broad field. At the same time, we want to give our consultants the space to develop as the best specialists in the market. We want to be the best employer for them. We do this through a combination of substantive training, combined with personal leadership and communication training, and our own Academy.
In recent years, we have been building an organization where we have accelerated internal knowledge development and at the same time can manage to offer the best customer experience across all channels and maximally support our clients in their business and marketing goals. To support clients well now and in the future, it is important that we combine all strengths and expertise within the group from a clear vision of the field and focused on the growth of our clients and employees.”
About OrangeValley Group
OrangeValley Group is an ambitious data-driven digital marketing organization with a clear approach and focus on growth. The combination of leading agencies, each with their own specialization, forms a powerful and valuable collaboration in the pursuit of a full-service data-driven digital agency. We work together from the same vision and approach with a focus on connecting marketing, data, and technology. Always with the end customer and customer experience as the starting point. We continuously anticipate relevant innovations in the market and therefore lead in our field. This allows clients to benefit from maximum digital results and makes us the perfect place for employees to grow into “the best in our field”. OrangeValley Group works on the digital ambitions of both large and small brands that want to grow in digital.
End of press release: Note for the editor
For more information, interview requests, or more visual material, please contact Anouk Sintniklaas at phone number: 030-8200200 or via email [email protected]
