Discover the power of niche communities
Reddit as a source and channel
Where other platforms often focus on reach, Reddit is about relevance and interaction. And that makes it a powerful channel within your performance marketing strategy.
A smart move
Reddit in your marketing approach?
Reddit is different from traditional social media. Here, it's about authentic, in-depth discussions within specialized communities. Reddit users are generally critical, curious, and engaged. This offers unique opportunities to:
- Gain direct insight into what is happening among specific target groups.
- Engage in authentic conversations with your audience.
- Gather organic ideas for content, campaigns, and products.
Additionally, Reddit offers effective advertising opportunities that are very attractive for both B2B and B2C companies due to relatively low CPC and CPM costs.
Which target groups can you reach via Reddit?
Reddit is particularly interesting for:
- Men and women between 20 and 39 years in sectors such as technology, finance, gaming, and IT
- B2B companies such as software and tech companies serving specific niche markets
- B2C brands targeting specialized audiences, from e-commerce to niche products
Reddit users actively seek information and share experiences. This makes them valuable and engaged.
Reddit
As a source for social search and SEO
Reddit is not just social; it's also a search engine. Users ask questions, discuss problems, and share extensive information. By using Reddit smartly within your SEO and content strategy, you align with the search behavior of your audience.
At Follo, we link Reddit insights to our holistic marketing approach. We use the platform to create content that not only scores organically on Google but is also relevant on social channels.
Reddit
Our approach in four steps
Community research
We analyze subreddits where your target audience is active. What are they discussing? What problems do they identify? What tone do they use? This forms the basis of every campaign.
Smart targeting and advertising
With data from the FolloEngine, we target interests, behavior, and location. This way, we reach exactly the right people, with relevant ads in the right context.
Authentic content creation
Reddit requires sincere and informative content. We ensure that your message perfectly fits the tone of voice of the subreddit. No sales pitches, but real contributions.
Continuous optimization
We monitor reactions and sentiment in real-time. This way, we adjust where necessary and keep campaigns resonating—and performing.
Power of niche communities
Our approach for Reddit Advertising
At Follo, Reddit marketing is about relevance, honesty, and creativity. We understand how your audience thinks and speaks, and create content that aligns with that. No hashtags, no exaggerated enthusiasm—but smart, substantive contributions that build trust and spark discussions.
Our clients in B2B and B2C achieve measurably better results via Reddit than on other platforms. Think of lower cost per click, higher engagement, and content that truly contributes to SEO goals.
Turning Reddit data into results
FolloEngine
Our FolloEngine is developed to effectively analyze Reddit. With it, we scrape and structure data from subreddits and make it clear:
- We quickly identify relevant search trends and topics within Reddit.
- We use real-time insights from niche communities to develop content that performs organically on Google and social channels.
- We develop strategies that perfectly match the needs of your audience, based on authentic discussions and interests.
With these insights, we create strategies that perfectly match the information needs of your audience—and that demonstrably perform.
This works
Reddit content
At Follo, Reddit marketing is about relevance, honesty, and creativity. We understand how your audience thinks and speaks, and create content that aligns with that. No hashtags, no exaggerated enthusiasm—but smart, substantive contributions that build trust and spark discussions.
Our clients in B2B and B2C achieve measurably better results via Reddit than on other platforms. Think of lower cost per click, higher engagement, and content that truly contributes to SEO goals.
