The platform for visibility and growth
YouTube Advertising
For brands, this means an opportunity to be visible at the right moment in every stage of the customer journey. With content that truly adds value.
Social search and Shorts: reach your target audience at the right moment
YouTube has evolved into a powerful social search platform. Users type in specific questions and expect relevant answers. We ensure your brand is there with content that matches their search intent.
Additionally, Shorts are playing an increasingly important role. These short, vertical videos are perfect for quickly building reach and engagement. At Follo, we see Shorts as an indispensable link within your YouTube strategy.
YouTube as part of your broader strategy
YouTube doesn't work in isolation. At Follo, we ensure your YouTube strategy seamlessly aligns with your other channels. From SEO to Pinterest, from Instagram to TikTok—we ensure synergy. One story, visible everywhere.
We develop smart, holistic search strategies in which we combine YouTube with traditional search engines like Google and Bing and powerful social search channels like TikTok. This ensures your brand is present at exactly the moments and channels where your target audience searches, discovers, and decides. Thanks to our integrated performance approach, you achieve maximum visibility, higher brand impact, and measurably better results across the entire digital landscape.
YouTube combines mass with precision. With billions of views per day and advanced targeting options, the platform offers everything you need to make an impact. Whether you're working on brand awareness or direct conversions. YouTube content also remains visible for a long time. As a result, you continue to deliver value long after your video is published. We utilize YouTube in a full-funnel approach: from first introduction to conversion.
A smart choice
The FolloEngine
Our strength lies in data. With the FolloEngine, we analyze YouTube in detail: search behavior, viewership, trends, and competition. This way, we discover what your target audience truly searches for and watches.
We translate those insights into powerful content strategies. Not only for YouTube, but also for SEO and other social search channels. Result: content that is relevant and converts.
YouTube strategy for growth and visibility
This is how we approach YouTube
YouTube SEO & social search
We start with thorough keyword research. Based on that, we optimize titles, descriptions, and tags. This ensures your videos are easily found—on YouTube and in Google.
Ads with impact
We deploy targeted ads such as pre-rolls, bumper ads, and TrueView. Thanks to smart targeting, we reach your target audience with the right message at the right time.
Shorts that score
Shorts are ideal for quickly creating visibility and interaction. We develop dynamic formats that match your brand and the expectations of your audience.
Continuous optimization
We measure everything. With the FolloEngine, we monitor performance, analyze viewing behavior, and continuously adjust. This way, you keep growing.
For every brand and every budget.
YouTube advertising works
Advertising on YouTube doesn't have to be a mega-investment. With the right concept and sharp targeting, you quickly reach the right people. Whether you're a big brand or a scale-up with ambition.
What are your options?
- In-stream ads – Videos shown before, during, or after other videos. Ideal for broad visibility.
- Bumper ads – Short, non-skippable ads of 6 seconds. Perfect for powerful brand messages.
- Out-stream – Videos that appear outside the regular video player, for example in feeds.
- Display ads – Visual ads next to videos, for extra brand visibility.
And your targeting?
YouTube offers extensive possibilities to reach your exact target audience:
- Age, gender, location
- Interest areas
- Users actively searching or recently viewed something
- Remarketing: people who already know your brand
Follo combines these possibilities with data from the FolloEngine. This way, we guarantee maximum relevance and results.
