From strategy to scalable execution
Google Ads
Achieving scalable growth
Shopping and Performance Max
Shopping and Performance Max are powerful tools for e-commerce growth. But only if they are properly set up. At Follo, we build campaign structures where product feeds, audience data, and search intent perfectly align. From FolloEngine, we automatically optimize based on current trends, performance, and inventory.
We believe in a dynamic setup where relevance is key: no one-size-fits-all campaigns, but scalable structures that automatically switch per product, brand, or category. Thanks to smart feed management and signal-based optimization, we harness the full potential of Performance Max without losing control. This way, we create campaigns that not only perform well but continuously improve.
International Growth Program
International growth with IGAP
Growing internationally via Google Ads requires precision, speed, and scale. As an official partner of the Google International Growth Agency Program (IGAP), we help brands successfully expand into new markets. Through IGAP, we gain exclusive access to market data, behavior patterns, and growth models per region. We use this to build international campaigns with maximum local relevance. Think of specific feed adjustments per language or country, local copy and targeting strategies, and A/B testing on channel mix or campaign setup. Combined with our own insights from FolloEngine, we achieve measurable growth in every country you want to be active in.
Why Google Ads?
Smart steering for maximum results
FolloEngine
FolloEngine is our own performance stack that provides insight and action. With real-time data from Google Ads, Search Console, CRM, and external sources, we continuously adjust campaigns. Through dashboards and custom algorithms, we combine insights with smart automations.
Wat kunnen we met FolloEngine
Next-level SEA
Dashboarding
Overzichtelijke dashboards met jaarlijkse, maandelijkse en specifieke prestaties.
SEO vs SEA inzicht
Gedetailleerde inzichten in SEO en SEA, inclusief organische zoekresultaten, branded en non-branded campagnes, Shoppingadvertenties en display advertising.
Social Search data
Diepgaande analyses van social media performance en brandingimpact.
Realtime SERP Intelligence
Continue monitoring en analyse van featured snippets (PAA’s), concurrentieposities en zichtbaarheid in de zoekresultaten.
First-party data-activatie
Integratie en benutting van eigen data uit Google Search Console en social media, waardoor directe optimalisatiekansen ontstaan.
Klantdata naar kanalen
Vanuit een koppeling met backends en een Bigquery data base importeren we automatisch klant data (customer audiences) om doelgroepen en klanten veel gerichter te bereiken.
AI Content Optimization
Automatische optimalisatie van grote hoeveelheden content zoals productpagina’s (PDP’s), blogs en categoriepagina’s voor hogere rankings en betere conversies.
Dynamic Shopping Feed Optimization
Realtime optimalisatie van jouw productfeeds via slimme integraties, afgestemd op actuele zoektrends.
Our Google Ads approach
Award-winning
Our Google Ads strategies have been awarded multiple times with leading awards. We won the Dutch Search Awards for Best SEA B2B and SEA B2C, and received international recognition at the European and Global Search Awards. These recognitions confirm the effectiveness of our approach: data-driven, scalable, and always focused on results.
With Follo, you get the most out of Google Ads—from strategy to execution. Curious about what we can do for your brand? Contact us and discover the power of data-driven campaigns, scalable structures, and international growth.
