Grow smarter, faster, and scalable
Google Shopping
One integrated strategy for Shopping
Organic and Paid Shopping
Google Shopping now consists of two components: Paid Shopping (via Google Ads) and Organic Shopping (free product listings). Through our integrated search approach, we combine both under one strategy, with FolloEngine as the central data source.
We optimize your entire feed — for both ads and organic results — increasing your reach, lowering your conversion costs, and making your brand more visible at every stage of the funnel. Standard Shopping campaigns are not enough to truly grow. We build dynamic structures that are automatically driven based on: brands, types, stock or margins, sales speed, seasonal data, product performance, and search volumes.
Combined with Performance Max, we ensure maximum visibility in Search, Display, YouTube, and Gmail.
FolloEngine
Feed optimization from your own data
FolloEngine is our performance stack with which we automate and optimize your Shopping campaigns. Central to this is the Shopping Optimizer — an advanced tool that continuously improves your product feed based on real-time insights from search behavior, performance, and first-party data.
FolloEngine is our own performance stack that provides insight and action. With real-time data from Google Ads, Search Console, CRM, and external sources, we continuously adjust campaigns. Through dashboards and custom algorithms, we combine insights with smart automations.
Wat kunnen we met FolloEngine
Next-level SEA
Dashboarding
Overzichtelijke dashboards met jaarlijkse, maandelijkse en specifieke prestaties.
SEO vs SEA inzicht
Gedetailleerde inzichten in SEO en SEA, inclusief organische zoekresultaten, branded en non-branded campagnes, Shoppingadvertenties en display advertising.
Social Search data
Diepgaande analyses van social media performance en brandingimpact.
Realtime SERP Intelligence
Continue monitoring en analyse van featured snippets (PAA’s), concurrentieposities en zichtbaarheid in de zoekresultaten.
First-party data-activatie
Integratie en benutting van eigen data uit Google Search Console en social media, waardoor directe optimalisatiekansen ontstaan.
Klantdata naar kanalen
Vanuit een koppeling met backends en een Bigquery data base importeren we automatisch klant data (customer audiences) om doelgroepen en klanten veel gerichter te bereiken.
AI Content Optimization
Automatische optimalisatie van grote hoeveelheden content zoals productpagina’s (PDP’s), blogs en categoriepagina’s voor hogere rankings en betere conversies.
Dynamic Shopping Feed Optimization
Realtime optimalisatie van jouw productfeeds via slimme integraties, afgestemd op actuele zoektrends.
Technology that goes beyond standard
As a Channable Gold Partner, Producthero CSS Partner, and Google Premier Partner, we are among the top 5 agencies in Northern Europe in terms of Ads budget. These partnerships give us access to exclusive features, betas, and direct support.
But technology is not an end in itself. We combine these tools with our own data via FolloEngine to quickly adapt, maintain control, and achieve structurally better results.
Awarded with international Shopping awards
Our innovative Shopping approach has been rewarded multiple times with awards at national and international levels. We achieve demonstrable growth for clients through smart feed strategies, automatic optimization, and dynamic campaign structures. From local webshops to international e-commerce players: we turn Shopping into scalable business growth.
