A powerful addition to Google Ads
Microsoft Ads
Lower costs, broader reach, more conversions
Why Microsoft Ads?
Microsoft Ads provides access to the search network of Bing, Yahoo, and AOL, together accounting for a significant market share that is often overlooked. Especially among business users, older audiences, and desktop users, Microsoft is a dominant player. In sectors such as finance, B2B services, automotive, and education, the results are often surprisingly strong.
Moreover, CPCs on Microsoft are often lower than on Google, while conversion quality remains high. Less competition means more efficient budget use and room for experimentation without the risk of expensive clicks.
Adding Microsoft Ads to your media mix
The benefits
Specific audience
Bing users are on average older and more often business decision-makers.
Growing market share
The market share is growing thanks to standard integrations in Windows, Edge, Office, and Outlook.
Lower costs
Lower CPCs and less competition ensure cost-efficient reach.
B2B targeting
Unique B2B segmentation via LinkedIn profile data is only possible within Microsoft Ads.
Reach more people
It is a privacy-friendly alternative for users who consciously avoid Google.
International
International campaigns are easily scalable via the same platform.
Also your data advantage on Microsoft Ads
FolloEngine
Just like with Google Ads, we also make smart use of FolloEngine within Microsoft Ads, our own big-data performance stack. This allows us to maximize the return on Microsoft Ads campaigns:
- Insight into branded & non-branded performance on Microsoft Ads
- Activation of first-party data and audience segmentation (e.g., customer value, purchase frequency)
- Smart campaign automation and feed optimization (via Channable)
- Cross-channel dashboards for full comparison with Google Ads
- Real-time monitoring of visibility and competition
A good match
B2B targeting
For B2B campaigns, Microsoft Ads is often the missing link. Thanks to the unique connection with LinkedIn profiles, we can target campaigns based on job title, company size, or industry. This offers unprecedented possibilities for lead generation, account-based marketing, and thought leadership.
Combined with our experience in B2B content and CX, we think from the entire funnel. From awareness to conversion, from first click to long-term customer relationship.
Award-winning campaigns, also via Microsoft Ads
Our approach is not only effective but also recognized. Follo has won multiple national and international awards in the field of SEA and performance advertising. Also within Microsoft Ads, we have developed campaigns that achieved demonstrably better results thanks to smart targeting, feed optimization, and scalable strategies.
Ready to broaden your reach?
With Follo, you can effortlessly add Microsoft Ads to your search strategy. We take care of the setup, optimization, and data-driven steering. This way, you reach new audiences without compromising on results.
