During the European Search Awards 2026 in Porto, Follo won nine awards: two gold and seven silver. The recognition comes for campaigns at the intersection of AI, data, and innovative SEO, confirming Follo's position as one of the top-performing performance marketing agencies in Europe.
The two gold awards were won together with CROP / Nonpaints.com, for the campaign From Keywords to Formats: A Holistic Search & Discovery Engine for Pan-European Growth:
- Most Innovative Campaign (SEO): Large
- Best Use of Data (SEO): Large
International recognition for innovation in search
The European Search Awards are among the most important international prizes within the search industry. The awards won confirm Follo's position in a market rapidly changing due to AI, data, and new forms of online search behavior.
The two gold awards were won together with CROP / Nonpaints.com:
- Best Use of Data (SEO): Large
Follo & CROP (Nonpaints.com) — From Keywords to Formats: A Holistic Search & Discovery Engine for Pan-European Growth - Most Innovative Campaign (SEO): Large
Follo & CROP (Nonpaints.com) — From Keywords to Formats: A Holistic Search & Discovery Engine for Pan-European Growth
This campaign is a standout winner for its exceptional technical handling of a vast, multilingual product catalogue of over 20,000 SKUs. The judges were particularly impressed by the automated topic clustering and a sophisticated data-led content strategy that allowed the agency to maintain SEO excellence at an immense scale. By leveraging advanced AI workflows to capture visibility within AI Overviews, the strategy is perfectly aligned with the next generation of search.
Jury quote ‘Most innovative campaign (SEO): Large’
Silver awards went to campaigns for STOX Energy Socks, GaragePark, and FD Ricambi, in categories such as Best Local Campaign, Best Low Budget Campaign, and Best Use of Search Health. The campaign with CROP also received silver for Best Use of Social Media in a Search Campaign, with the jury stating: "Follo built a campaign that reflects how search actually works today, shifting from keyword-based thinking to a format-first, data-driven strategy that places them at the genuine frontier of the discipline."
Search is fundamentally changing
Where SEO was long about rankings and blue links, the field is shifting towards AI-driven discovery, conversational search, and visibility across multiple platforms and formats. With proprietary technology like FolloEngine, Follo combines data, AI, and content into strategies that demonstrably drive growth for forward-thinking brands.
