The best marketplace strategy for your beauty brand
About beauty marketplaces
Why beauty marketplaces are unique
The beauty category has strict rules for product information, ingredients and claims. Competition is high and content requirements change frequently. That’s why a structured approach is essential. Our consultants work daily with beauty brands on platforms like Douglas, Amazon and Zalando, and know exactly how to stay visible and profitable.
Selling on beauty marketplaces in 5 steps
Why focus on Amazon?
Strategy
Every growth path starts with a strategy that matches your assortment, margins, positioning and goals. Together we identify the platforms that best fit your brand and where the strongest commercial opportunities lie.
Integration
Beauty marketplaces require high-quality product data. A strong integration ensures a flawless sync of your catalogue, including ingredient fields, variants and international data attributes.
Operations
Fulfilment and stock management strongly influence your ranking. Some platforms offer fulfilment services that help you scale faster with better delivery times, higher customer satisfaction and easier international expansion.
Advertising
Visibility is scarce in beauty. Sponsored Products and banner placements help your products appear at the top of search results. This boosts sales and accelerates your growth.
Choosing where your brand can make the most impact
Strategy for beauty marketplaces
Beauty marketplaces typically fall into four groups: demand creation, demand fulfillment, category specialists and discount platforms. Each type plays a different role in visibility, margin and scalability.
Together, we determine which category best fits your assortment and brand positioning. Zalando and Kaufland support brand building, Amazon and Bol drive fulfillment-focused growth, Douglas and Farfetch suit premium beauty, while Limango and Veepee are ideal for volume and discounted rotations.
This way, we build a platform mix that matches your growth ambitions.
The best integrators for flawless synchronization
A strong technical foundation prevents errors in product data, stock and variants. For beauty brands, ChannelEngine, Tradebyte and Vendiro work particularly well. These tools support complex beauty data and make your setup scalable.
We have extensive experience onboarding large beauty catalogues and can take over the entire process when needed.
Scaling quickly with platform fulfilment
Beauty products require reliable logistics. Platforms like Douglas, Bol logistics and Zalando Fulfillment Solutions provide fulfilment services that help your brand scale faster. Think international delivery, consistent stock levels and increased visibility within the platform.
Creating beauty content that converts
Beauty platforms are strict when reviewing content. Ingredients and claims must be correct and complete, and product images must follow specific guidelines. Our teams develop complete content sets tailored to each platform’s requirements while maintaining your brand identity.
Advertising for beauty platforms
In the beauty category, visibility is everything. With targeted Sponsored Products campaigns, you reach customers at the exact moment purchase intent is highest. Many platforms also offer branded content and display placements to expand reach even further.
Our consultants monitor performance daily and optimise continuously based on data.
Data as the engine behind your marketplace performance
How FolloEngine helps beauty brands grow
Our FolloEngine helps beauty brands grow across marketplaces. The technology combines real-time feed data, pricing insights, platform APIs and visibility signals. This allows us to instantly identify opportunities and adjust content, pricing and advertising every day.
Thanks to the data in FolloEngine, we steer in real-time on ROAS, ACOS, or margin. We combine insights from Google, social, and Amazon itself to manage campaigns smarter, dynamically optimize keywords, and allocate budgets purposefully.
