The best marketplace for your fashion brand
Verkopen op fashion marketplaces
Why fashion marketplaces matter
Fashion is a category defined by trends, seasonality and high return rates. Fashion marketplaces move fast, attract a demanding consumer base and enforce strict standards for content, variants and logistics. That’s why a sharp, well-structured approach is essential.
Our consultants support fashion brands daily on Zalando, About You, OTTO and other platforms. We understand which categories show momentum, how algorithms prioritise content quality and availability, and which strategies contribute to profitable, long-term growth.
Growing on fashion marketplaces
Selling on fashion marketplaces in 5 steps
Strategy
Every fashion marketplace fits into one of four categories: demand creation, demand fulfilment, category specialists or discount-driven platforms. Where your brand performs best depends on your positioning, price point, aesthetic direction and target audience. Together, we determine the platform mix that suits your brand, identify commercially interesting markets and ensure your strategy aligns with fashion cycles and margin structure.
Integration
A fashion integrator needs to do more than simply push products live. Fashion involves high SKU counts, complex variant logic, returns and rapid seasonal transitions. That requires a system designed for data accuracy and scalability. ChannelAdvisor, ChannelEngine and Tradebyte offer strong support for fashion data models. We guide brands through onboarding and ensure variants, inventory and product details sync flawlessly.
Operations
Most fashion marketplaces offer fulfilment services that help brands scale internationally. Zalando Fulfilment Solutions and Fulfilment by About You reduce delivery times, improve customer satisfaction and strengthen your ranking within the platform. We help you evaluate which fulfilment model fits your volumes, return behaviour and growth goals, and we ensure your operational setup consistently meets marketplace service levels.
Content
Fashion content needs to be fast, consistent and aligned with your brand identity. With rapid style turnover and high return rates, strong content drives clarity and conversion. Our team develops product information tailored to fashion marketplace standards: accurate specifications, season-appropriate descriptions, complete variant data and visuals that strengthen your brand presence while meeting platform requirements.
Advertising
Most fashion marketplaces offer Sponsored Products and category-based advertising formats. These placements help you appear at the top of search results or within high-intent browsing sessions. Our team builds and optimizes campaigns based on performance data: which products convert, where margins are healthy, which categories show momentum and how seasonal shifts influence demand. Advertising becomes a growth engine instead of a cost centre.
Fasion loves data
How FolloEngine helps fashion brands grow
Fashion runs on rhythm, speed and timing. Our FolloEngine combines product feed data, trend signals, category insights and search behaviour to predict when to push certain products, which variants will convert and where margin is being left on the table.
By combining marketplace data with insights from Google and social search, we bring your products to the right audience at exactly the right moment. This supports growth that performs today and scales tomorrow.
Why sell on fashion marketplaces with Follo?
Follo has deep experience in fashion ecommerce and marketplaces. We combine strategy, creativity and performance into one unified approach. This helps fashion brands claim, strengthen and profitably scale their presence on platforms such as Zalando, About You and OTTO.
With FolloEngine, we connect your product data to real-time trends, search behaviour and marketplace signals. We enrich feeds at scale, optimise campaigns dynamically and ensure your brand stays visible where it matters most. You don’t work with an intermediary, you work with a partner who understands your brand and accelerates your growth across markets.
