Smarter growth with AI
Artificial Intelligence
Unlock the added value of AI for your business
AI’s role in marketing has shifted from experiment to essential. Customers expect instant, personal interaction. Teams want to work smarter. And tools shouldn’t slow you down, they should accelerate you.
AI helps you:
- Scale content without losing quality
Personalize interactions at every touchpoint - Turn real-time insights into action
- Boost visibility in AI-driven search environments
AI isn’t a replacement for creativity or strategy, it’s what takes them further, faster.
Award-winning AI cases in the spotlight
How HG conquered the SERPs with AI
How Dutch Vans stayed ahead of the competition with AI and data
Our vision on AI
AI as marketing architecture
AI isn’t just a tool, it’s smart infrastructure. Our approach is tailored to your brand: from generative content and conversational agents to search optimization for LLMs. All built on your data, your tone of voice, and your business goals.
We believe in AI that:
- Operates on your brand and customer data
- Is privacy-proof and transparent
- Always drives performance, relevance, and visibility
AI is not a goal in itself, it’s a means to achieve yours. That’s why we build solutions that align with your strategy, brand identity, and growth ambitions. Our approach is clear: we build, we run, and we optimize. From prompt engineering to training and maintaining your models.
From complexity to concrete solutions
AI raises questions, about technology, regulation, ethics, and its impact on your organization. Together, we make it manageable. With our turnkey solutions, you gain control over AI without losing oversight. We build, train, and implement models that align seamlessly with your business goals.
At Follo, we’re convinced: AI is transforming how we work. That’s why we don’t just support organizations, we empower teams to embrace that shift. We integrate AI into our own workflows and share that knowledge with our clients. The result? You work more efficiently, and stay one step ahead of the competition.
AI can be applied broadly, but it delivers the most impact when used with focus. Discover what AI can do for your organization in real, practical terms:
How can AI help you?
AI Workflows
Use AI workflows to make marketing processes more efficient and effective.
Content
From scalable blog content to personalized product descriptions
Search
Improved visibility in Google SGE, ChatGPT, and Bing AI
Conversational AI
Answer questions in real time & unlock insights
Customer Experience (GenCX)
Hyper-personalized journeys at scale
Social Media
AI for planning, content, and optimization
Smarter workflows, instant results
AI workflows: from analysis to action
At Follo, we use AI workflows to make marketing processes more efficient and effective. From e-commerce to SEO, SEA, and marketing automation, our AI systems automatically optimize product feeds, analyze thousands of web pages for improvement points, and steer bidding strategies based on real-time data. This ensures all marketing efforts are continuously optimized, allowing you to respond faster to changes, increase conversions, and keep campaigns performing at their best. AI makes it possible to turn strategic decisions into immediate action, making your organization more scalable and more profitable.
Visibility in the AI era
From keywords to prompts: how AI Search is changing your visibility
Search traffic is increasingly shifting toward platforms like ChatGPT, Bing AI, and Google SGE. That makes it crucial to show up at the right moments within AI-generated answers. LLM optimization goes beyond SEO, it’s about training models with your content, creating relevant conversation starters, and strategically targeting prompts.
With our approach, you’re not just discoverable, you’re top-of-mind in every AI-driven conversation.
AI-driven analysis and automation
FolloEngine
At Follo, we leverage powerful AI solutions that integrate seamlessly with your existing tools, such as GA4, CRM, and advertising platforms. By connecting this data, we create automated workflows that enhance the effectiveness of your marketing efforts. AI enables scalable and consistent processes, without compromising speed or precision.
Imagine product feeds being automatically optimized based on real-time search data, stock levels, and performance. Or brand bidding campaigns continuously adjusted using organic visibility, competitive insights, and brand data. Instead of weekly manual updates, these optimizations happen automatically, keeping your marketing always up to date and allowing you to perform faster and more effectively, powered by data and AI.
