AI Strategy

AI Strategy

AI is structurally transforming marketing, customer experience, and business development. But without a strategy, it’s just disconnected tools and short-term wins. At Follo, we believe a strong AI strategy is the difference between trying and truly performing. We help you integrate AI the right way, rooted in your brand, your data, and your ambition.
Contact us All our AI services

From vision to execution

What is an AI strategy?

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An AI strategy defines how and where to deploy AI to create real impact. It connects your business goals with technological opportunities, and ensures AI becomes more than just a hype. Our strategies are practical, scalable, and tailored to your organization:

  • From content creation to CX, search, and automation
  • Integration of tools, data, and workflows
  • Governance, ethics, and privacy by design
  • Clear KPIs for measurable results

We bring structure to AI ambitions and build a roadmap that works for both today and tomorrow.

Our approach to AI strategy

No bulky reports, just action-oriented strategy. In co-creation, we develop a concrete plan that empowers your team to get started quickly and safely. Our approach:

  1. Inventory of your data, systems, and use cases
  2. Goal-setting based on business impact
  3. Quick scan of your environment and AI maturity
  4. AI roadmap with pilots and phases that deliver rapid value
     

Training plan to make your team AI-ready

From strategy to execution

AI strategy in practice

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We bring your AI strategy to life, right from the start. Whether it's launching your first AI agent, developing a roadmap for GEO (Generative Engine Optimization), or integrating conversational AI into your customer service: we make AI tangible and workable.

We ensure you see results fast, without noise, risk, or waste. That’s how you build a future-proof AI foundation.

AI in action

AI workflows as a growth accelerator

We build AI and AI workflows that boost performance and streamline processes, from smart content creation to real-time bidding strategies. It’s all about practical application and measurable results:

  • More room for strategy: AI handles the repetitive work
  • Faster learning: test multiple hypotheses simultaneously
  • Scalable personalization: respond to behavior and conversion opportunities
  • Predictive optimization: adjust based on real-time data
  • Smart channel integration: search, CX, and social amplify each other

Not just standalone AI tools, but integrated solutions that elevate your marketing.

AI & AI workflows

AI strategy in practice – spotlight on cases

D2C (Direct-2-Consumer)

How HG conquered the SERPs with AI

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Case HG x Follo
B2B

How Dutch Vans stayed ahead of the competition with AI and data

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Case Follo x Dutch Vans

Smart strategy calls for smart tools

FolloEngine as the foundation of your AI strategy

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With FolloEngine, we use technology to accelerate your marketing strategy. We collect, enrich, and translate data into directly actionable insights. From market analyses and competitor scans to AI-driven search trends and performance dashboards, everything is geared toward action and results.

With smart tools like Lumenlab (for SEO A/B testing), automated feed generation, and first-party data activation, we build scalable strategies ready for today, and tomorrow.

More info about FolloEngine

No strategy without training

Preparing your team for AI

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AI demands new skills. That’s why we offer AI and ChatGPT training programs that quickly get teams up to speed with tools, applications, and governance. No dry theory, just practical knowledge tailored to your industry and goals.

 

AI & ChatGPT training