Follo Managed

Follo Managed Marketplaces

With Follo Managed Marketplaces, you bring an entire marketplace team into your organisation for a fixed monthly fee. Strategy, integration, operations, content, advertising and organization, everything your brand needs to become visible, profitable and scalable on marketplaces like Bol, Douglas, Amazon, Zalando and About You. Fully managed by specialists who work with these platforms every day.
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Marketplaces

Why choose Follo Managed Marketplaces?

Marketplaces are growing faster than any other retail channel. But success isn’t automatic, it requires strategy, technology, content, logistics and advertising that work seamlessly together. With Follo Managed, you get one integrated team that handles everything: onboarding, feed management, performance, campaigns and international expansion.

Our specialists operate as an extension of your organisation. We don’t build temporary fixes but create a marketplace infrastructure that becomes stronger every month.

Who is Follo Managed for?

Brands new to marketplaces

You’re strong in retail or ecommerce, but marketplaces are new territory. We guide you from the ground up: strategy, integrator selection, onboarding and first sales. You benefit from proven best practices and scalable growth from day one.

Brands ready to expand

You’re already successful on one marketplace but lack the time or expertise to grow further. We help you enter new countries, add new platforms and scale your catalogues — without expanding your internal team.

Brands that want to fully outsource marketplace management

Your brand is growing fast, but marketplace operations take too much time. We take full ownership, so you can focus on assortment, brand building and supply chain.

Our 6-step approach

How Follo Managed Marketplaces works

Strategy

Together we determine which marketplaces fit your assortment, pricing strategy and margins. We analyse opportunities per country, competition, audience and growth potential. This strategic foundation guides every next step.

Integration

Your technical setup determines your success. We select the right integrator (ChannelEngine, Tradebyte, ProductFlow or Channable) based on your systems, volume and markets. We configure your feed logic, connect your systems and ensure your product data is error-free on every marketplace.

Operations

Whether you ship yourself or use solutions like Bol Fulfillment or Zalando Fulfillment Solutions, we structure your processes, ensure you hit SLA targets and prevent logistics from limiting your ranking or scalability.

 

Content

We create or optimise product content that meets platform requirements and drives conversion. Titles, bullets, imagery, variant logic, size charts, everything is aligned with marketplace algorithms and your brand identity.

 

Advertising

Our advertising specialists deploy Sponsored Products, display placements and seasonal campaigns efficiently. We optimise toward ROAS, ACOS or margin, depending on your goals. With FolloEngine, we adjust campaigns daily based on real-time data.

 

Organisation

You gain a complete marketplace team without hiring internally. We handle strategy, execution, reporting and continuous improvement, you stay in control with clarity and oversight.

FolloEngine

Grow on marketplaces with FolloEngine

tooling

With FolloEngine, we connect your marketplace performance to search behaviour, feed insights, pricing and algorithm signals. This allows us to:

  • adjust in real time based on stock, pricing and visibility
  • analyse keyword and category performance
  • improve content and campaigns dynamically
  • benchmark and scale performance across countries

FolloEngine makes your marketplace approach not only scalable, but predictable and continuously optimised.

More about FolloEngine

Why Follo?

Follo combines strategy, data and creative execution in one integrated marketplace process. No separate freelancers, no fragmented responsibility, one team dedicated to helping your brand grow at the highest level. We work with brands that want scale, direction and a partner who understands the complexity of marketplaces.

Our work doesn’t stop at going live. We continuously improve content, elevate performance, refine targeting and build a marketplace structure that strengthens your brand across every channel.