Smarter steering, faster growth
AI & AI workflows
AI as an accelerator for your marketing
The power of AI isn’t just in what it automates, but in what it unlocks: freeing up time for strategy, enabling large-scale experimentation, and learning faster from what works. With AI, we can test more hypotheses, personalize with greater precision, and optimize performance in real time.
AI workflows make your organization scalable. They ensure CX, search, social, and data don’t operate in silos, but align through shared insights and automated actions.
AI as a lever for acceleration
How Follo applies AI in practice
E-commerce
In e-commerce, we use AI to automatically optimize product feeds, adjusting titles, attributes, and visuals based on conversion data and current search trends.
SEO
For SEO projects, we use AI to analyze thousands of pages for performance, intent, and technical quality, automatically generating actionable recommendations.
SEA
In SEA campaigns, we steer bidding strategies based on organic visibility, avoiding cannibalization and maximizing profit margins.
Markting automation
In email automation, we apply AI to personalize flows based on customer behavior, purchase stage, and lifecycle moments.
AI-driven analysis and automation
FolloEngine
At Follo, FolloEngine plays a supportive, but crucial, role in the smart application of AI. This in-house intelligence stack connects data from tools like GA4, CRM, and ad platforms and translates it into action-driven workflows. FolloEngine enables the scalable and consistent implementation of AI solutions.
Think automatic feed optimization, where AI adjusts the content and timing of your shopping feeds based on real-time search data, stock levels, and performance. Or brand bidding automation, where we automatically optimize campaigns based on organic visibility, competition, and brand insights. Instead of manually tweaking campaigns every week, optimization becomes continuous, powered by data, driven by AI.
The result: smarter measurement, faster execution, and more efficient performance.
Want to know how we apply AI for you?
At Follo, AI is about real-world applications, not theoretical plans, but practical impact across content, campaigns, and conversion. We focus on performance, where AI directly drives growth, margin, and results. Integrated with search, CX, automation, and analytics, we make AI fully operational and outcome-driven.
With the FolloEngine, we offer one scalable platform where insights, triggers, and automation come together, making AI fast, accessible, and effective for every client, from SMEs to enterprises. We don’t just help you use AI, we make sure it works for your business, structurally and strategically.
Want to eliminate manual feed optimization? Predict customer value, churn, or CTR? Connect marketing campaigns to real-time insights and auto-optimize performance? At Follo, we combine AI, strategy, and tools into a scalable approach that delivers immediate impact. Get in touch and discover how AI can make your marketing smarter.
Follo. Dare to lead.
