Marketplace Integrators

Marketplace Integrators

A strong marketplace integration starts with the right technology. Integrators connect your product data, inventory, pricing, and orders directly to marketplaces like Zalando, Bol, Amazon, and About You. But not every integrator fits every brand. At Follo, we choose the software that matches your assortment, scale, markets, and ambitions, and we ensure your setup runs flawlessly from day one.

What is an integrator and why do you need one?

An integrator forms the technical layer between your own systems (PIM, ERP, WMS, webshop) and the marketplaces you are active on. Without an integrator, selling on multiple marketplaces quickly becomes inefficient: errors in product data, delays in inventory updates, incorrect prices, or incomplete variant structures.

With the right integrator, you can: centrally manage product data, synchronize inventory in real-time, automate pricing, manage orders and returns clearly, and activate international marketplaces faster.

Additionally, integrators play an increasingly important role in return management, variant logic, attribute management, and error resolution. It is the technological layer that ensures your organic visibility, conversion, and advertising impact are not hindered by incorrect data.

Which integrators can you choose?

How Follo selects integrators

Each integrator has a different specialization. One excels in fashion, another in feed management or repricing. We always assess integrators on:

  • Marketplace compatibility: which platforms do they support, and how deep is that integration?
  • Content & feed capabilities: how well can you manage attributes, variants, and visuals?
  • Order and return management: essential for fashion and high-volume brands.
  • Scalability: does the system work for international growth?
  • Pricing structure: does the model fit your revenue, SKU volume, and expansion plan?

We then link these characteristics to your brand strategy, margin structure, and marketplace mix.

The four most important integrators

Choosing the right integrator is crucial; a wrong choice costs time, money, and hinders your growth. That's why we always look beyond functionalities alone. We evaluate integrators on their marketplace and plugin support, the possibilities around content, inventory, and pricing, and of course, the total cost structure. This way, we ensure you choose a solution that works today and grows with your ambitions.

The international all-round integrator

ChannelEngine

ChannelEngine partner

ChannelEngine is one of the most complete and scalable integrators in Europe. The software supports more than 200 marketplaces, ranging from Amazon and Zalando to niche platforms and dropship networks.

Brands choose ChannelEngine for its strong mapping capabilities, extensive automation around pricing and repricing, and the large partner network. The system integrates smoothly with existing ERP, PIM, and WMS systems and is designed for scalability: whether you sell in three countries or twenty.

For brands looking to expand internationally, ChannelEngine is often the best choice.

The specialist for fashion and premium marketplaces

Tradebyte

Tradebyte partner

Tradebyte is the integrator for fashion brands active on European premium platforms. Thanks to partnerships with marketplaces like Zalando, Otto, and About You, Tradebyte is fully set up for variants, attributes, seasons, and return logic.

The TB.One platform centralizes product and order management, supports extensive content enrichment, and makes mass editing easy. Especially for brands looking to scale professionally within the fashion category, Tradebyte is a logical choice.

When the core of your marketplace strategy is fashion, Tradebyte offers the most robust set of functionalities.

Feed management + integrator + PIM in one

ProductFlow

Productflow partner

ProductFlow combines feed management, integration, and PIM functionalities in one platform. The system helps retailers and brands manage their entire product data in one place and push it to marketplaces like Bol and Amazon.

What sets ProductFlow apart are the content suggestions from marketplaces, the intuitive module for order and warehouse management, and the ability to manage and instantly revert the history of your product data.

For brands with many SKUs and high content needs, ProductFlow is a powerful solution that saves time and provides clarity.

Accessible feed management tool with strong automation.

Channable

Channable partner

Channable is ideal for brands looking to quickly connect with many channels and seeking strong automation capabilities. You manage product feeds for more than 2500 platforms and connect directly with marketplaces like Bol, Amazon, and eBay.

With the repricer, you can easily manage price strategy, and thanks to the automation rules, you can efficiently manage product data, campaigns, shopping feeds, and advertisements. Daily updates ensure that all connected platforms always receive current data.

For brands that combine marketplaces with advertising channels like Google Ads or Microsoft Ads, Channable is particularly suitable.

Error-free onboarding

Onboarding with an integrator requires precision: mandatory attributes, error codes, variant structures, pricing rules, category matching, test feeds, and synchronization.

We fully guide this process. We ensure your data is correct, errors are resolved, and all marketplaces give the green light. This way, you go live faster, without frustration and without revenue loss due to incorrect settings.

Frequently asked questions about integrators

Contact us
For more than one marketplace: yes. Without an integrator, management becomes error-prone and not scalable.
Tradebyte (premium) and ChannelEngine (broad + scalable).
Certainly, ProductFlow and ChannelEngine offer extensive content mapping.
Yes. We are experienced with ChannelEngine, Tradebyte, ProductFlow, Channable, and other connections.