The best marketplace for your fashion brand
Sell on About You
Why About You is a strong platform for fashion brands
About You has seen significant growth across the European fashion market and attracts a highly engaged, purchase-ready audience — especially among younger demographics. With its combination of lifestyle-driven content, personalisation and a strong mobile experience, it is a marketplace where brands can become visible and stay visible.
Our consultants support fashion brands on About You every day. We know which categories perform best, how to meet platform requirements and how to make your brand stand out among thousands of competitors.
The key elements of a successful About You approach
Sell on About You in 5 steps
Strategy
Success on About You starts with a clear brand positioning. The platform is especially strong for brands targeting younger generations, those with a strong visual identity and brands that can move quickly with seasonal trends. Together, we determine how About You fits into your wider marketplace strategy and which countries offer the highest commercial potential.
Integration
To sell effectively on About You, you need an integrator that can handle large fashion catalogues, variant structures and return flows. Tradebyte and ChannelAdvisor are the best technical solutions for the requirements of About You. We help set up the integration, clean and structure product data and ensure inventory, pricing and variants sync flawlessly.
Operations & logistics
About You offers Fulfilment by About You (FBAU), allowing you to outsource most of your logistics. For brands wanting to expand across borders or streamline return flows, this is an attractive option. We assess whether FBAU aligns with your volumes, margins and growth plans, support your registration, configure your account and streamline your operational processes so you meet About You’s service levels.
Content
About You applies strict content standards. Your products must be complete, up-to-date and supported by correct variants and high-quality visuals. Outdated collections are not allowed, the oldest permitted items are from the same season of the previous year.
About You also requires that customer questions are answered within 24 hours, shipping and returns are free, and that you use the platform’s packaging guidelines. Our specialists create content that meets these standards while strengthening your brand identity.
Advertising
Although About You offers fewer advertising options than marketplaces like Zalando, there are several impactful brand- and performance-driven placements. Homepage exposure, category visibility and product carousels can significantly increase reach and relevance. We build data-driven campaigns aligned with your goals and analyse continuously what resonates with About You’s audience.
Integration
About You integration
The foundation of sustainable growth is a robust integration. An integrator connects your systems to the marketplace ecosystem, ensuring product data, stock, pricing and variants remain accurate at all times.
Tradebyte and ChannelAdvisor are the platforms best suited to About You’s technical requirements. We guide fashion brands through onboarding, data clean-ups and technical optimisation so product data is processed correctly and published quickly.
Onboarding
Follo supports your About You onboarding
The onboarding process for About You is detailed and requires technical, fiscal and operational accuracy. Many brands experience delays because documents are incomplete, product data is incorrect or variant structures don’t meet requirements.
We handle the full onboarding process, from business registration and data checks to configuring your marketplace account. We ensure every detail meets About You’s criteria so your assortment is published without rejection. With our support, your onboarding runs faster and your brand can launch and scale sooner.
Why sell on About You with Follo?
Follo has deep expertise in fashion marketplaces. We combine strategy, creativity and performance into one unified approach that helps brands claim and strengthen their position. Fashion requires speed, rhythm and timing. Our FolloEngine merges trend data, product performance, category signals and search behaviour to identify exactly which products to push, which variants convert best and where margin is lost.
With FolloEngine, we connect your product data to real-time trends, search behaviour and marketplace signals. We enrich feeds automatically, optimise daily for conversion and ensure your brand stays visible to the right audience at the right moment. You’re not working with an intermediary — you’re working with a partner that understands your brand and accelerates your growth.
