About You is one of the fastest-growing e-commerce companies in Europe. If you are a brand owner or run an online fashion store, you can sell your products through the About You marketplace. You can handle logistics yourself, or outsource everything through Fulfilment by About You.
Sell your products through the About You marketplace
About You is a German online fashion retailer based in Hamburg. The company was founded as part of the Otto Group and has since grown into an independent portfolio business. The marketplace offers a broad range of apparel, shoes and accessories.
The platform focuses strongly on younger shoppers and aims to translate the traditional in-store fashion experience into a personalised and inspirational mobile-first journey. Besides Germany, About You is active in fourteen additional European markets, including the Netherlands and Belgium.
Benefits of selling on About You
These are the key reasons why selling via the About You marketplace is attractive for fashion retailers:
- A popular and fast-growing fashion platform
- 26 million active users per month
- Easy cross-border selling in fourteen European countries
- Strong appeal among younger fashion consumers
- The option to outsource fulfilment to About You
Dropshipping or Fulfilment by About You?
When you sell products as a third-party seller on About You, you can choose between the Dropshipping model or the Fulfilment by About You model.
If you choose dropshipping, you keep your products in your own warehouse and manage the entire logistics process yourself. When a customer buys one of your products via the About You marketplace, you ship the order directly to that customer. Returns are also sent directly back to you and handled entirely by your own team. You maintain full control and ownership of your assortment. In this setup, About You simply acts as an additional sales platform.
If you choose Fulfilment by About You, you still own your products and decide which items you offer. The difference lies in storage and logistics. With Fulfilment by About You, your products are stored in About You’s warehouse, and the retailer handles the full logistics process and any returns on your behalf.
Advantages of Fulfilment by About You
Fulfilment by About You comes with costs, but the operational and commercial benefits are significant.
- Lower storage costs
By storing your products in About You’s warehouse, you reduce the cost and space requirements of your own facilities. - Lower shipping rates
About You negotiates high-volume shipping contracts, enabling lower delivery costs and a more competitive offer for your customers. - Saves time
You no longer need to manage stock, packing, shipping or returns — freeing time to focus on your brand, product development and marketing. - More room to grow
With external storage, you can expand your assortment without needing additional warehouse space. - Handles peak moments
Seasonal spikes, holidays and promotional periods are easier to manage thanks to About You’s fulfilment capacity. - Customer service included
Customers benefit from About You’s seven-days-a-week customer support. - Proven logistics expertise
You leverage the experience and infrastructure of a major fashion e-commerce leader.
Wil je verkopen via About You? Of wil je weten of Fulfilment by About You beter bij jouw merk past dan dropshipping? Onze marketplace specialisten helpen je graag verder.
