Follo is nominated for the Global Search Awards 2026, with a total of twelve nominations. The shortlist brings together the best search work in the world, and we are there this year not only with work for clients but also as an agency itself: nominated for Best Global Large SEO Agency.
Twelve nominations on the international shortlist
The nominations span multiple clients and disciplines, from health and automotive to AI-driven content strategies:
- Best Use of Search – Health: Large — STOX Energy Socks
- Best Use of Search – Automotive: Large — FD Ricambi B.V.
- Best Low Budget Campaign (SEO): Large — FD Ricambi B.V.
- Most Innovative Campaign (SEO): Large — CROP / Nonpaints.com
- Best Use of Social Media in a Search Campaign — CROP / Nonpaints.com
- Best Use of Data (SEO): Large — CROP / Nonpaints.com
- Best European SEO Campaign — CROP / Nonpaints.com
- Best Use of AI in Search — CROP / Nonpaints.com
- Best Use of AI in Search — Louwman & Parqui B.V. (Toyota Netherlands)
- Best Use of AI in Content — AXA Home Security
- Best AI Search Optimization Campaign — Louwman & Parqui B.V. (Toyota Netherlands)
- Best Global Large SEO Agency — Follo
Search is changing, and recognition follows
The nominations confirm a shift that has been underway for some time: search is no longer just about rankings and classic keywords, but about visibility in AI-driven discovery and conversational search. Several nominations explicitly concern the use of AI within search strategies, from content optimization to complete campaign structures, and show how our clients are responding to that shift.
The campaign with CROP / Nonpaints.com stands out again this year, with five nominations in various categories. Earlier this year, the same collaboration already won two gold and several silver European Search Awards, including for Most Innovative Campaign and Best Use of Data. The fact that the campaign is now also recognized internationally underscores that the approach goes beyond local success.
Our vision: search shifts to the machine
The nominations come at a time when search is fundamentally changing: increasingly, an AI platform answers the question on behalf of the user, rather than someone consulting a search engine themselves. This shifts the task for brands from "am I high enough in the results" to "is my brand included in the machine's answer".
That's exactly what our nominated campaigns focus on: consistent, machine-readable visibility across the entire ecosystem, not just on the own website. This approach is already yielding results, in classic search results and in the new layer of AI-driven search.
On to Dublin
In September, the nominees will compete for the awards in Dublin. For us, every nomination is the result of a client who wanted to take a step further with the agency, and colleagues who work daily on better, data-driven search strategies, in a market that is rapidly redefining itself through AI.
Curious about what Follo can do for your brand in this new phase of search? Contact us.
