Follo has been shortlisted for no fewer than 12 Global Search Awards 2026. Alongside nominations for innovative client cases with CROP (Nonpaints.com), Louwman & Parqui (Toyota Netherlands), AXA Home Security, STOX Energy Socks and FD Ricambi, Follo is also nominated in the Best Global Large SEO Agency category.
The nominations underline Follo's international position as a leading performance marketing agency and confirm the innovative approach with which the agency helps brands grow in a search landscape increasingly shaped by AI, generative search and new forms of online discovery.
The new standard in search
Search is changing fast: users are increasingly getting a direct answer from an AI system instead of a list of links. It's no longer just about ranking, but about earning a place in that answer. That requires brands to be not only visible to people, but also readable and trustworthy to AI. Almost every one of Follo's nominations this year is built on that principle, led by its work with CROP (Nonpaints.com): good for five nominations, following two gold and several silver European Search Awards earlier this year.
"Search is no longer about who ranks best, but about who an AI model remembers and recommends. These nominations confirm that our approach works, for our clients and for Follo itself. Huge credit to our colleagues and our clients, who are shaping the future of search together with us."
Mark van Hattum, CEO Follo
Twelve nominations, one shared thread
That same thread runs through all the nominations. Alongside CROP, the collaboration with Louwman & Parqui (Toyota Netherlands) is also nominated twice, for the innovative AI approach with which Toyota is responding to the changing customer journey. STOX Energy Socks, FD Ricambi and AXA Home Security have also been nominated, for campaigns where AI, data, content and performance marketing come together. Finally, Follo itself is nominated for Best Global Large SEO Agency, recognition of the agency's international growth, innovative strength and consistent results. The nominations span multiple clients and disciplines, from health and automotive to AI-driven content strategies:
- Best Use of Search – Health: Large | STOX Energy Socks
- Best Use of Search – Automotive: Large | FD Ricambi B.V.
- Best Low Budget Campaign (SEO): Large | FD Ricambi B.V.
- Most Innovative Campaign (SEO): Large | CROP / Nonpaints.com
- Best Use of Social Media in a Search Campaign | CROP / Nonpaints.com
- Best Use of Data (SEO): Large | CROP / Nonpaints.com
- Best European SEO Campaign | CROP / Nonpaints.com
- Best Use of AI in Search | CROP / Nonpaints.com
- Best Use of AI in Search | Louwman & Parqui B.V. (Toyota Netherlands)
- Best Use of AI in Content | AXA Home Security
- Best AI Search Optimization Campaign | Louwman & Parqui B.V. (Toyota Netherlands)
- Best Global Large SEO Agency | Follo
International recognition
The nominations confirm a shift that has been underway for some time: search is no longer just about rankings and classic keywords, but about visibility in AI-driven discovery and conversational search. Several nominations explicitly concern the use of AI within search strategies, from content optimization to complete campaign structures, and show how our clients are responding to that shift.
The Global Search Awards are among the most prestigious accolades in the international search and performance marketing industry. Each year, the best agencies, campaigns and innovations from around the world are judged by an independent panel of experts.
Curious about what Follo can do for your brand in this new phase of search? Contact us.
