Follo won four awards at the Global Search Awards 2026: three gold and one silver. The awards came out of twelve nominations and went to campaigns Follo developed with CROP (Nonpaints.com) and FD Ricambi. The jury called the work innovative and resourceful, and praised the way AI was used in both cases.
Earlier this year, Follo already won nine European Search Awards, two of them gold. Together, those results confirm Follo's position as one of the strongest performing performance marketing agencies in a market that is changing fast through AI and new forms of online search behaviour.
Four awards for two client cases
The Global Search Awards are among the most prestigious honours in the international search and performance marketing sector, in which the best agencies, campaigns and innovations from around the world are assessed every year.
The awards we won:
- Gold with CROP (Nonpaints.com) for Most Innovative Campaign (SEO): Large
- Silver with CROP (Nonpaints.com) for Best Use of AI in Search
- Gold with FD Ricambi for Best Use of Search - Automotive: Large
- Gold with FD Ricambi for Best Low Budget Campaign (SEO): Large
"This outstanding campaign used an impressive approach to big data scraping and a creative approach to keywords found outside of the obvious targets. The smart use of dormant content was impactful in the delivery of excellent results."
Jury quote 'Best Low Budget Campaign (SEO): Large'
Search is shifting from ranking to being named
Both cases are built for the next phase of search. Users increasingly get a direct answer from an AI system instead of a list of links. Visibility is therefore no longer only about a position in Google, but about being named in the answer that an AI gives.
That calls for a different way of working. Not optimising per keyword, but building one approach to search and discovery, in which data, content and AI come together.
