Last June, Google started testing the profile strength widget. This shows whether you need to further optimize your Google Business Profile. Last Friday, the widget was rolled out globally.
The icon is displayed next to the text profile strength and thus shows how complete your profile is. However, many SEO specialists are not satisfied with this feature.
What is the reason for the dissatisfaction? This is because the widget also indicates that the profile is not complete when some features are not relevant at all for a company. For example, when a company does not run ADS campaigns. For some organizations, this is not relevant because they do not have a webshop, for instance. In such a case, the widget still indicates that the profile is not complete.
We are curious how Google will handle the criticism and whether they will make any changes to the new feature. We can do nothing but wait for the upcoming updates.
