On Thursday, November 16, 2023, Follo is organizing a Digital Trend Event. This time with the theme: A strong foundation for sustainable growth. Throughout the day, our experts from various fields will share their knowledge. Get ready to discover the future of the digital landscape. Register (for free) today to reserve your spot and stay informed about the event.
Digital advertising is becoming more expensive, it is becoming more difficult to track target audiences due to cookieless, the availability of data is rapidly increasing, and the number of channels to optimize is rising. Online visitors primarily want to experience convenience or relevance. They want to be better informed, have more freedom of choice, and make autonomous decisions. Individual expectations, customer experience, and privacy are becoming increasingly important in this.
Technological innovation continues to increase, along with the possibilities for people. Everything is aimed at enhancing customer experience and lifetime value for our client's customers in the digital channel. It is essential for an organization to optimally organize the relationship and communication with its customers. This can be done excellently with the media over which they have full control, which is; owned media.
By having your own channels and foundation in order, you can fully take control of the customer experience and build a strong brand. This leads to more loyal customers with a higher customer lifetime value and ultimately to higher revenues. Moreover, the availability of data is increasing, and through personalization and creating relevant content, you can reach and engage your target audience even better. The condition is that you as an organization can truly rely on this data.
During the event, speakers from Follo and other industry experts will share their knowledge on topics such as customer experience, data trust, hackathons, AI, cookieless retargeting, SEO, digital strategy, and e-commerce, and the latest tools and technologies for digital marketing. With concrete best practices from the market and with our clients.
You can no longer register for the event.
