The Dutch Interactive Awards are presented annually for the most leading digital achievements in the market. Medicura and Follo were nominated twice in the categories B2B Ecommerce and Ecommerce. On June 8, 2023, Medicura and Follo managed to win a golden award in the B2B ecommerce category, with the case 'Customer centric e-commerce improves the lives of care users!'. A tremendous achievement and recognition for the hard work.
Remco Breukers, Marketing Manager Medicura: ''Thanks to Follo's customer-centric approach, we have developed a platform that truly meets the needs and customer journey of the client. The webshop has grown enormously in revenue, and we expect this growth to continue in the coming years''.
Medicura provides medical aids for temporary or long-term use. With a sustainability-focused approach, Medicura aims to make good medical aids available to those in need. Due to the fact that the previous website did not meet the growing demands of the organization, Medicura needed a more robust e-commerce system with more growth opportunities to achieve its great ambitions.
By building a new website with the customer journey in mind and an online marketing strategy for activation, a good solution was found for these challenges. Thanks to a customer-focused e-commerce strategy, B2B2C webshop, and digital marketing campaigns, Medicura is experiencing incredible growth, allowing those in need to remain comfortably and independently at home for longer.
