Meta has announced two new advertising tools that are currently in the testing phase. These innovative tools, presented during ShopTalk 2023, offer retailers new opportunities to maximize their campaign performance.
The first tool involves managed partner ads. These provide companies with an effective way to strategically use their CRM insights for targeted advertising. The second innovation consists of local inventory ads that allow businesses to dynamically target users near their stores with relevant product availability and pricing.
With these developments, Meta once again demonstrates its focus on improving advertising capabilities for retailers. The tools help optimize campaigns and increase ROI.
