Instagram continues to innovate with new features that offer creators more opportunities for creative content and interaction with followers. This update brings three major innovations: music for carousels, expanded collaboration options, and improved UGC capabilities.
With the new music feature, you can now enhance storytelling by adding audio to your photo carousels. This gives creators an extra dimension to tell their story.
The 'Collabs' feature has been expanded - you can now invite up to three other creators to collaborate on content. Whether it's posts, carousels, or reels, together you reach a larger audience and create more engagement.
With the 'Add Yours' sticker for Reels, creators can actively engage their community in challenges and prompts. If followers participate with their own content, they can gain recognition and generate more visibility upon approval.
Additionally, Instagram is further expanding its music library to new countries. In Mexico and Brazil, the platform is partnering with Spotify to present the 50 most popular Reels tracks via a special Reels Music Chart.
These updates underscore Instagram's focus on creative tools, community-building, and fostering engagement between creators and their followers.
