Twitter has introduced a new feature exclusively for Twitter Blue users. The new Highlights tab allows users to showcase their top tweets in a dedicated feed on their profile. It gives visitors instant access to the most relevant and high impact content you have shared.
What the Highlights tab allows you to do
Users can manually select the tweets they want to highlight. This can include top performing posts, important announcements, valuable insights or content that strengthens your personal brand.
For creators, entrepreneurs and professionals, the feature offers clear benefits:
- more visibility for your most important tweets
- a cleaner and more curated presentation of your content
- a more professional looking profile that shows your expertise
- better first impressions for new followers
Instead of relying on a chronological timeline, you can now control which content visitors see first.
Why this matters for your online presence
The Highlights tab gives users more control over how they present themselves. Your profile becomes a curated showcase rather than a simple feed. This is especially valuable for anyone building a personal brand, such as:
- thought leaders
- marketers
- entrepreneurs
- creators
- journalists
Highlighting your strongest tweets helps build trust faster and makes your expertise clear at a glance. It also shows that Twitter is investing in more premium profile features aimed at professional users.
