Instagram adds new insights that make it easier to monitor trends and performance of reels. This gives you the tools to increase user interaction and build an engaged community with targeted content.
We see three key developments:
1. A new 'discovery' element that allows creators to find trending audio and hashtags for maximum impact.
2. The video edit screen has been expanded so you can create more unique reels. Video, stickers, text, and audio can now be edited in one screen - keeping creators within the platform.
3. You now gain insight into total and average watch time of reels. This data helps you optimize the performance of your content.
These updates give marketers more opportunities to get the most out of Instagram. By smartly using these new features, you strengthen your social media strategy.
