Emerce has just released the 20th edition of the Emerce100, the leading list for decision-makers in the Dutch digital industry. Follo proudly holds a strong position in this year’s ranking. With more than 30 stars across five strategic categories, including Large Digital Marketing Agencies, Analytics, and Optimization, our listing shows that the merger has not only increased our size but also our strength. In the Optimization and Analytics category, we even improved our score. A great confirmation of the path we’ve chosen and the trust the market has in us.
One brand. One direction. Maximum impact.
Since April 1, 2025, OrangeValley, MvH Media, Increase, and AdResults have joined forces under the name Follo. Four successful agencies, now united as one brand, with one mission: to become the leading performance marketing agency in Europe. Our place in the Emerce100 proves the power of this partnership. We combine deep expertise, scale, and innovation to help clients across the Benelux and far beyond grow.
FolloEngine: technology as a growth driver
What makes us stand out is not just our scale but especially our technology. With FolloEngine, our own tech stack, we merge big data and AI into one powerful solution. FolloEngine collects and analyzes real-time data, automates complex tasks, and makes marketing performance instantly transparent. The result: faster optimizations, sharper campaigns, and greater impact. All with one clear goal in mind: driving growth for our clients.
Growing together, winning together
Follo is built on collaboration. Our culture encourages ownership, experimentation, and continuous learning. We challenge our teams to innovate, to take smart risks, and to explore new methods. When we find something that works, we scale it. That’s how we keep creating value for our clients, both now and in the future.
Emerce100: more than just a ranking
The Emerce100 is an annual publication by Emerce, based on independent brand perception research by Motivaction and enhanced with additional market data. Leading professionals in online marketing, IT, and e-business share their evaluations, which are scored on a 7-point scale. A high position in the Emerce100 is more than prestige. It reflects ongoing commitment to excellence and recognition from the industry itself.
On the road to the European top
With over 200 specialists, six offices across the Benelux, and more than 400 clients, we’ve built a strong foundation. But our ambitions go further. The merger is just the beginning. Under the Follo name, we are building a strong European brand that pushes boundaries in performance marketing.
We’re proud of our top position in the Emerce100. But we are just getting started.
Ready for the next step? Dare to lead.
