Data is becoming an increasingly important component for gaining strategic advantage in optimizing marketing activities. A good marketing and business strategy starts with a solid foundation based on data. In Follo's quest to improve its data-driven approach, i-spark's expertise came into focus more frequently. The shared ambition of Follo and i-spark is to collect data from operational and marketing processes more intelligently and extract insights to improve performance.
The collaboration between the parties began about 1 year ago at the operational level. This relationship was initiated by having the data experts from Follo and i-spark collaborate on content with (international) clients in areas such as e-commerce, publishing, leisure, and business services. From this content-based connection, new products and services have been developed in the fields of Data Engineering, Data Analysis, Data Science, Data Strategy, and Data Visualization.
The strategic partnership involves jointly developing innovative and forward-thinking data services, with intensive collaboration and a shared commitment. The effect of the strategic partnership is already noticeable among several clients of both i-spark and Follo. Additionally, this partnership enables the Follo Academy to offer an extensive data training program starting in early 2023.
Ortwin Verreck, Follo: “In a business or marketing strategy, data serves as an essential component. As an organization, we have always been a leader in data-driven digital marketing strategies, but we also realized that we wanted to facilitate better integration of operational data within an organization. We wanted to expand our knowledge in data areas such as data warehouses and data science. Our dashboard and predictive models are already 'state-of-the-art', but the bar can and should be set higher. Through the collaboration with Follo, we are increasing our capabilities in data engineering, data visualization, data science, and certainly in business analysis.
Tamara de Heij, Director i-spark: “i-spark has been active as a Data Agency for years. We are experts in connecting data sources and know how to use them to extract useful insights. Our team consists of knowledgeable, highly educated data specialists in various data disciplines such as data architecture, data engineering, machine learning, and dashboarding. In the collaboration with Follo, we recognize a culture where we want to bring out the best in each other. Additionally, we also resonate with the content-driven passion and dedication to the field. The strategic partnership with Follo allows us to apply our expertise to many more clients, and we find Follo's focus on marketing strategy a valuable addition.”
About Follo
Follo is an ambitious data-driven digital marketing organization with a clear approach and focus on growth. The combination of leading agencies, each with their own expertise, forms a powerful and valuable collaboration in the pursuit of a full-service data-driven digital agency. We work together from the same vision and approach, focusing on connecting marketing, data, and technology. Always with the end customer and customer experience as the starting point. We continuously anticipate relevant innovations in the market, keeping us
at the forefront of our field. This allows clients to benefit from maximum digital results, and we are the perfect place for employees to grow into 'the best in our field'.
End of press release: Note for the editor
For more information, interview requests, or additional visual material, please contact Anouk Sintniklaas at phone number: 030-8200200 or via email [email protected].
